- About ISSQUARED:

An emerging value provider across an array of digital transformation solutions to address on-demand security and governance needs. Founded in 2010, the footprints of ISSQUARED span across the pillars of Cybersecurity, Cloud Infrastructure, and Managed Services to companies of all sizes, including Fortune 500. The core competencies of IT Security and Infrastructure Solutions complement each other to form ISSQUARED.

Job Category: Full Time

Job Title: Marketing Operations Head

Job Overview: We are seeking an experienced Marketing Operations Head with proven expertise in IT software products to lead and oversee all marketing operations, processes, and systems. This is a strategic leadership role responsible for optimizing marketing efficiency, managing marketing technology stack, driving data-driven insights, and ensuring seamless execution of marketing initiatives across the organization. The ideal candidate will have a robust track record in software/SaaS product marketing, building scalable marketing operations frameworks, managing large teams, and delivering measurable business impact through operational excellence in the IT software industry.

Work Location: Hyderabad

Qualifications: MBA (Marketing, Business, or related)

Experience: 10+ years

Key Responsibilities:

Strategic Planning & Leadership:

Develop and implement comprehensive marketing operations strategy aligned with organizational goals in IT software domain

Define marketing operations roadmap for 2-3 years with clear milestones for software product launches

Lead, mentor, and manage marketing operations team with software/ marketing expertise

Set KPIs and metrics for marketing operations effectiveness specific to IT software products

Set KPIs and metrics for marketing operations effectiveness

Process Management & Optimization:

Design and optimize marketing workflows for software product releases, updates,



and feature launches

Implement best practices across demand generation, lead management, and software product campaign execution

Conduct regular process audits and identify improvement opportunities in software marketing workflows

Create standard operating procedures (SOPs) for all marketing operations functions related to IT products

Marketing Technology & Systems:

Manage and oversee marketing technology stack (CRM, marketing automation, analytics tools)

Evaluate, select, and implement new marketing technologies

Ensure proper integration between marketing systems and other business applications

Manage vendor relationships and negotiate contracts

Drive adoption and training of new marketing tools across teams

Data & Analytics:

Establish data governance frameworks for software product marketing analytics

Create dashboards and reporting systems for product marketing metrics and performance indicators

Conduct regular analysis of software product marketing performance, ROI, and customer acquisition costs

Provide actionable insights to marketing and product leadership teams

Budget & Resource Management:

Develop and manage marketing operations budget for software product marketing initiatives

Track spending and ensure cost efficiency across software marketing channels and campaigns

Optimize resource allocation across marketing functions based on software product priorities





Negotiate vendor contracts and manage relationships with software marketing technology providers

Team Management:

Recruit, hire, and develop marketing operations staff with software product marketing experience

Provide performance feedback and career development opportunities aligned with software marketing growth

Foster a culture of continuous improvement and innovation in software product marketing

Ensure adequate training and skill development for the team in latest software marketing tools and methodologies.

Preferred Skills:

Minimum 10+ years of experience in marketing operations in IT software Products

Minimum 5+ years in a leadership/management capacity in software product marketing

Proven experience managing marketing technology stacks for software product companies

Strong background in demand generation, marketing automation, and CRM systems for software products

Experience building and scaling marketing operations teams in IT software industry

Demonstrated expertise with B2B/B2C software product launches, releases, and go-to-market strategies

Experience in SaaS, Enterprise Software, Cloud Products, or similar IT software domains

Strong proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.)

CRM experience (Salesforce, Microsoft Dynamics, etc.) - essential for software product companies

Analytics tools and data visualization (Google Analytics, Tableau, Power BI, Looker, Mixpanel)

SQL or basic programming knowledge preferred

Experience with marketing analytics, attribution modeling, and software product metrics

Working Condition: Flexible to Work under EST/ PST working hours

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager - Marketing (Hyderabad)
🏢 Issquared
📍 Hyderabad