- Manage and grow YouTube Channels, Instagram, Facebook, and Telegram Handles organically.
- Develop content calendars and collaborate with the central marketing team, creative team and online business team to ensure high-quality content.
- Monitor engagement metrics and optimize content based on performance analytics.
2. App & Website Promotions
- Manage and schedule push notifications on the UC App to maximize student engagement.
- Ensure timely updates and promotions on the Utkarsh Classes website.
3. In-Classroom Promotions
- Coordinate promotions through slides in LFS/LFC classes to drive awareness and engagement.
Plan targeted campaigns for current batch launches, special offers, and exam-related updates.
4. Offline Business Team Coordination
- Collaborate with the offline business team to integrate BTL Marketing efforts with digital campaigns.
- Ensure effective BTL marketing strategies align with organic marketing initiatives.
- Support lead-generation efforts through events, tie-ups,
and student interactions.
5. Performance Tracking & Optimization
- Monitor key organic marketing KPIs and continuously optimize strategies.
- Conduct market research to understand student behavior and engagement trends.
- Prepare reports on campaign effectiveness and provide recommendations for improvements.
Preferred candidate profile:
- Fresher / 1-3 years of experience in Digital Marketing / Social Media Management.
- Basic knowledge of social media platforms, content strategy, and audience engagement.
- Basic understanding of push notifications, website listings, and organic brand-building techniques.
- Basic knowledge of offline marketing (BTL activities, event promotions, tie-ups, etc.).
- Ability to coordinate with multiple teams and manage marketing execution across cities.
- Data-driven mindset with an analytical approach to marketing performance.