The Business Development Officer (BDO) is responsible for identifying new business opportunities, driving new customer acquisitions in the assigned territory and plays a key role in achieving business targets. The role is expected to increase the customer base of the branch, build relationships with potential customers, and ensure business growth through business development activities.

- Generate new leads and implement strategies to acquire new customers through lead generation initiatives including self-generated prospecting efforts, individual networking, tele sales, events, field visits etc.
- Increase the customer base of the branch by developing business relationships with current and prospective customers.
- Act as a liaison between potential customers and the business, delivering significant feedback from the field in terms of product offerings and business development or branding initiatives.
- Facilitate the end-to-end process of customer acquisition and collaborate with internal teams to deliver a seamless customer on boarding experience.

- Create prospecting plan for potential customers and work closely with the Branch Manager to capture new business opportunities and meet revenue targets.
- Conduct research to understand the nature of business development effort required, customer expectations etc. to inform customer acquisition strategies for the branch.




- Actively participate in brand awareness campaigns and branch level marketing programs, outreach, and events.
- Maintain data and records related to sales, marketing or business development and keep database of prospective customers updated.
- Uphold Muthoot FinCorps vision & values, ensure high ethical standards and adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc.

Ensure prompt intimation and escalation of incidents/fraudulent activities.

Internal Stakeholders

BM/Asst. BM: For review of operational performance and approvals.

SULB: For support related to credit checks, collections, and disbursement.

TPP: For support related to lead management, conversion, for EXIM products – gold, MF, insurance etc.

Internal Team: Area Managers, Branch Manager for operational matters, guidance, and support.

Support functions: Finance, Admin, Collections, IT etc. for administrative approvals, collection related issues and support for day-to-day operations.

Nature of Experience:

- 1-4 years of work experience in business development or sales related experience.
- Proficiency in local language and sound understanding of the local market and its dynamics.
- Proficiency in MS Office, any CRM or ERP systems are desirable.

📌 Hiring Business Development Officer (Bhubaneswar)
🏢 Muthoot FinCorp (MFL)
📍 Bhubaneswar