Paid Marketing Executive

Overview

We are seeking an experienced Paid Marketing Executive to lead and manage our Google Ads and Facebook advertising campaigns. The ideal candidate will have a robust background in performance marketing, data-driven decision making, and proven success in scaling marketing campaigns across multiple platforms.

Key Responsibilities

- Manage and optimize Google Ads campaigns including search, display, and shopping campaigns
- Plan, execute, and optimize Facebook and Instagram advertising campaigns to drive conversions and ROI
- Monitor campaign performance metrics and provide regular reports with actionable insights
- Conduct A/B testing on ad creatives, copy, landing pages, and targeting strategies
- Manage and optimize advertising budgets across channels to maximize ROAS and minimize CAC
- Collaborate with creative teams to develop high-performing ad creatives
- Stay updated on platform algorithm changes and industry best practices




- Conduct competitive analysis and identify growth opportunities

Required Experience & Skills

- 3+ years of hands-on experience managing Google Ads and Facebook campaigns
- Proven track record of managing budgets from $100K to $1000K+ monthly
- Strong analytical skills with proficiency in performance metrics and data interpretation
- Excellent knowledge of audience targeting, bidding strategies, and conversion optimization
- Proficiency in campaign management tools and platforms
- Strong communication and presentation skills
- Experience with Shopify e-commerce platforms

Nice-to-Have

- Google Analytics 4 (GA4) implementation and analysis expertise
- Google Tag Manager (GTM) setup and management experience
- D xperience with marketing automation tools
google ads scriptsD

📌 Paid Marketing Executive (Google & Meta) | E-Commerce (Bengaluru)
🏢 Dotmappers IT
📍 Bengaluru