Digital Marketing Trainer
Location: Smileganj, Ayodhya Road, Near Polytechnic, Lucknow
Type: Full-time
(Training Center)
Working Hours: 9:00 AM 5:00 PM (MonFri)
Classes: Offline | 2 Hours/Day
ABOUT DIGITREND
DigiTrend is Lucknows premier AI-powered digital marketing training institute with over 10 years of excellence. We have
transformed the careers of 5,000+ students through hands-on practical training. Our flagship 6-month AI-Powered Digital
Marketing Course with Internship covers SEO & AI Content Creation, Google Ads Mastery, Meta (Facebook & Instagram) Ads,
Social Media Strategy with AI, AI Analytics & Data Insights, and more. Unique strengths include live projects, internship
opportunities, personalized mentorship, small batches, and 100% career assistance with 250+ hiring partners.
ROLE OVERVIEW
We are seeking a passionate and experienced Digital Marketing Trainer to lead our offline training programs at our Ayodhya
Road center. This dynamic role combines expert classroom teaching with performance-driven digital marketing execution (Google
Ads + Instagram lead generation) and management of DigiTrends social media & website presence. Perfect for someone who
loves teaching and has strong hands-on campaign experience.
KEY RESPONSIBILITIES
1. Offline Training & Student Development
Conduct engaging offline classroom training sessions on our AI-Powered Digital Marketing curriculum Monday to Friday, 2-hour
classes per batch at our Smileganj / Ayodhya Road center.
Design, update and deliver practical curriculum covering SEO, Google Ads (Search/Display/Video), Meta Ads, Social Media
Marketing, Google Analytics 4, AI tools (ChatGPT, Gemini), Content Marketing and current industry trends.
¢ Create live campaign simulations, real client projects, case studies, assignments, quizzes and capstone projects to ensure students
gain job-ready skills.
¢ Provide regular doubt-clearing sessions, personalized mentorship, career guidance and support for internships & placements.
2. Lead Generation & Admissions (Performance Marketing)
¢ Plan,



launch and optimize high-converting Google Ads and Instagram Ads campaigns to generate quality leads for new course
admissions and workshops.
¢ Manage ad budgets, targeting, creatives and bidding strategies to achieve monthly enrollment targets with strong ROI.
¢ Track and analyze key metrics (CTR, CPC, CPL, Conversion Rate, ROAS) and present weekly performance reports to
management.
¢ Continuously A/B test creatives, copies and landing pages to improve lead quality and reduce cost per admission.
3. Social Media & Website Management
¢ Manage and grow all DigiTrend social media accounts (Instagram, Facebook, LinkedIn, YouTube) content calendar, posts, reels,
stories, community engagement and organic lead generation.
¢ Maintain and regularly update the official website (course pages, blog articles, testimonials, landing pages) using CMS; implement
on-page SEO best practices.
¢ Design marketing creatives, ad copies, emailers and collateral using Canva (Adobe Suite knowledge is a plus).
¢ Ensure consistent brand voice, visual identity and timely responses across all digital channels.
4. Reporting, Coordination & Growth
¢ Maintain daily/weekly trackers for class progress, student feedback, lead metrics, ad performance, social growth and website
analytics.
¢ Collaborate with the Director on institute promotions, special workshops, webinars and overall business development.
¢ Stay updated with platform changes, new AI tools and best practices; incorporate learnings into training and campaigns.
REQUIREMENTS & QUALIFICATIONS
¢ Education: Graduate or Postgraduate in Marketing, Mass Communication, Business, IT or related field.

¢ Experience: Minimum 2+ years hands-on digital marketing (Google Ads + Meta Ads mandatory) with at least 1 year in
training/teaching/facilitation.



Prior experience in ed-tech or training institute highly preferred.
¢ Technical Skills: Strong command of Google Ads, Meta Business Suite, Google Analytics 4, SEO tools, Canva, and basic
CMS/WordPress. Knowledge of AI tools in marketing is a big plus.
¢ Soft Skills: Excellent presentation & classroom facilitation skills. Ability to explain complex concepts simply in Hindi + English.
Strong written communication for content & ads.
¢ Mindset: Data-driven, target-oriented, creative, comfortable with multiple responsibilities in a growing institute. Passion for teaching
and student success is essential.
¢ Advantage: Experience running lead-gen campaigns for education sector, basic video editing for reels, email marketing tools.
WHAT WE OFFER
¢ Competitive fixed salary + attractive performance incentives linked to lead generation and successful student admissions.
¢ Opportunity to shape curriculum and directly impact student careers in a rapid-growing, 10+ year old Lucknow institute.
¢ Hands-on exposure to live ad accounts, real campaign data, latest AI marketing tools and our 250+ hiring partner network.
¢ Collaborative, learning-oriented work culture with scope for rapid growth.
¢ Convenient 95 MonFri schedule with weekends off (occasional event support if needed).
HOW TO APPLY
Interested candidates should email their updated CV along with a short note (max 150 words) on why you are a good fit, or simply
WhatsApp your application/CV to the number below. You may also attach 1-2 samples of ad creatives or a brief lesson outline.
WhatsApp: +91-(phone hidden) (Aniket Singh, Director)
Email: [email protected]
Subject / Message: Application for Digital Marketing Trainer [Your Name]
Only shortlisted candidates will be contacted for interview + demo teaching session at our Ayodhya Road center.
DigiTrend | Training Center: Smileganj, Ayodhya Road, Near Polytechnic, Lucknow
Phone: 0522-4301952 | WhatsApp: (phone hidden) | [email protected] | www.digitrend.in
Aniket Singh Director | Equal Opportunity Employer

📌 Digital Marketing Trainer (Lucknow)
🏢 Digitrend
📍 Lucknow