Role & responsibilities

- Achieve monthly, quarterly, and annual sales targets for the Protective Coating product portfolio.
- Identify and develop current business opportunities in industrial, infrastructure, commercial and institutional projects.
- Build strong relationships with industrial customers, EPC contractors, consultants, fabricators, OEMs, project contractors and government departments.
- Promote Protective Coating solutions through product presentations, technical discussions and site demonstrations.
- Generate product specifications and ensure conversion of specifications into business.
- Track ongoing and upcoming projects to identify sales opportunities and maintain a healthy sales pipeline.
- Coordinate with dealers, distributors and channel partners to expand market coverage and improve product availability.
- Conduct site visits to understand customer requirements and recommend suitable coating systems.
- Prepare quotations,



negotiate commercial terms and close sales orders while maintaining profitability.
- Coordinate with Technical Services and Supply Chain teams for successful project execution and customer satisfaction.
- Monitor competitor activities, pricing, market trends and customer requirements and provide regular market intelligence.
- Ensure timely collections and maintain healthy receivables from customers and channel partners.
- Resolve customer complaints promptly and provide effective after-sales support.
- Maintain accurate records of customer visits, project pipeline, sales forecasts and CRM/MIS reports.
- Ensure compliance with company policies, quality standards and safety guidelines.
- Travel extensively within the assigned territory to develop business and strengthen customer relationships.

📌 Senior Protecton Sales Executive (Guwahati)
🏢 berger paints
📍 Guwahati