Job Category

Marketing Communications

Job Details

As the Field Marketing Senior Lead South Asia Virtual Events, you will own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN. This is a high-visibility, high-impact role at the intersection of demand generation, pipeline marketing, and digital engagement.

You will lead the strategy and execution of flagship large-scale virtual summits along with cloud-specific and industry-specific webinar series across enterprise, mid-market, and ESMB segments. You will serve as the strategic DRI for virtual events, working in close partnership with Cloud and Industry Marketing leads, Product Marketing, Solution Engineering and Sales.

This role requires a blend of big-picture program strategy, hands-on execution excellence, and data-driven pipeline thinking.

What Were Looking For

Experience

- 12+ years of progressive B2B marketing experience, with at least 6+ years specifically in virtual events, webinar program management, or demand generation in the enterprise technology sector





- Demonstrated experience owning large-scale virtual event programs with measurable pipeline outcomes

- Prior experience in the SaaS/CRM/cloud technology industry strongly preferred

Skills Capabilities

- Deep expertise in virtual event platforms and webinar execution (ON24, Webex Events, Zoom Webinars, or similar)

- Robust command of Salesforce Marketing Cloud (or equivalent) for email campaign execution, audience segmentation, and registration management

- Experience running paid digital campaigns (LinkedIn, programmatic) to drive event registrations with measurable ROI

- Exceptional project management skills able to manage multiple simultaneous programmes across geographies with tight timelines

- Ability to influence senior stakeholders and drive accountability for audience generation targets

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Field Marketing Senior Lead (Bengaluru)
🏢 salesforce
📍 Bengaluru