Job Purpose

The Branch manager is a managerial responsibility for providing full leadership and direction to the team of employees in growing business and client base of consumer gold loan. The overall objective of this role is to build customer loyalty and recommend the development of business strategies or initiatives and may include the management of activities by external organizations, and the direct management of individuals.

Duties and Responsibilities

- Responsible for overall branch operations, performance profitability of the branch.
- Drive and participate in field-marketing activities of various financial products along with the team to improve brand visibility.
- Plan, conduct and monitor the branch field level marketing activities to ensure a healthy pipeline of leads resulting in business conversion and branch growth.
- Focus on customer engagement for new customer acquisitions and retention of existing customers.
- Conducting error-free valuation appraisal of gold ornaments pledged in branch with correct weight and purity assessment as per company policy and audit compliance.




- Joint custodian of the Vault with responsibility for safekeeping of pledged securities as per company policies.
- Responsible for keeping NPAs in control through strong follow-ups with customers for interest collections.
- Valuable planning abilities are required for the smooth functioning of the branch and for developing cohesiveness within the company and co-workers.
- Hiring, coaching, mentoring and training employees and providing timely feedback on their performance.
- Maintaining quality performance of the business, preparing various reports, and taking necessary actions for growth of business in the branch.
- Increase Gold Loan business, plus various other third-party products such as NCDs and Gold Coins sale.
- Responsible for correct valuation maintenance and 100% process compliance at the branch.

Required Qualifications and Experience

- 4-7 years of relevant experience required.
- Bachelors Degree/Post-graduation Degree preferred.
- Previous experience in gold loan banking, gold loan products, management or client service preferred.
- Consistently demonstrates clear and concise written and verbal communication skills.

📌 Senior Relationship Executive - GL West (Bavla)
🏢 Bajaj Finance
📍 Bavla