Role & responsibilities

- Customer and Market Insights:

Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

- Market Penetration and Coverage:

Ensure that Walplast- Paints/ putty gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

- Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast- Paints / Putty/ Texture and allied products by creating awareness and demand through influencers and client activation.

- Sales Strategy:

Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

- Resource Deployment:





Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

- Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and creative.

- Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good

geographical understanding.

- Reporting:

Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

- 3-5 years of experience in Channel Sales, preferably from the Paints / Texture industry.
- Highly energetic, motivated, confident, with excellent communication and selling skills.
- Ability to understand the market and convert products into business.
- Must be a go-getter with high drive and initiative.
- Customer Centricity, Critical Thinking, Communication Skills, Trust, Drive for results, Planning & Organising, Nimble Learning

📌 Executive / Sr. Executive- Sales- Paints (Indore)
🏢 Walplast Products
📍 Indore