Job Description: Senior Social Media Marketing Executive

Location: Bengaluru
Experience: 3 - 5 Years
Department: Marketing
Company: Pazcare

About Pazcare

Pazcare is a modern employee benefits and insurance platform helping companies manage health insurance, wellness, and employee benefits seamlessly. We work with fast-growing startups and enterprises to simplify perks administration while delivering a superior employee experience.

Role Overview

We are looking for a creative, strategic, and execution-focused Senior Social Media Marketing Executive to own Pazcare's social media presence across platforms. This role is responsible for building brand awareness, driving engagement, growing online communities, and supporting business growth through impactful content and campaigns.

The ideal candidate should have experience creating content strategies, managing multiple social media platforms, collaborating with design and content teams, and analyzing campaign performance. Experience in B2B SaaS, InsurTech, or startup environments is highly preferred.

Key Responsibilities

Social Media Strategy & Execution

- Develop and execute Pazcare's social media strategy aligned with business and marketing objectives.
- Manage and grow the brand's presence across:
- LinkedIn
- Instagram
- X (Twitter)
- YouTube
- Facebook

- Plan monthly content calendars with a mix of educational, employer branding, product, thought leadership, and culture content.
- Ensure consistent brand voice and messaging across all channels.

Content Creation & Campaigns

- Create compelling social media copy, campaign concepts, and content ideas.
- Collaborate with designers and video editors to produce engaging creatives, reels, videos, carousels, and graphics.
- Support product launches, webinars, events, hiring campaigns, and company announcements through social media.




- Stay updated on industry trends and incorporate relevant topics into content.

Community Management

- Manage audience engagement across all social platforms.
- Respond to comments, messages, and mentions in a timely and professional manner.
- Build relationships with employees, customers, creators, and industry influencers to amplify brand visibility.
- Monitor brand sentiment and proactively manage online reputation.

Performance & Analytics

- Track and optimize key performance metrics including:
- Reach
- Engagement Rate
- Follower Growth
- Impressions
- Video Views
- Website Traffic from Social
- Lead Generation

- Prepare weekly and monthly reports with actionable insights.
- Analyze competitor activities and benchmark Pazcare's social media performance.
- Continuously optimize content strategy based on audience behavior and platform insights.

Employer Branding

- Partner with HR and leadership teams to showcase company culture, employee stories, hiring initiatives, and workplace achievements.
- Drive employer branding campaigns to attract top talent through social media.

Cross-Functional Collaboration

- Work closely with Product, Sales, HR, Customer Success, and Leadership teams to create impactful campaigns.
- Coordinate with performance marketing and content teams to ensure integrated marketing efforts.
- Support offline events, webinars, and partnerships with social media coverage.

Required Qualifications





- 35 years of hands-on experience in Social Media Marketing.
- Proven experience managing LinkedIn, Instagram, X (Twitter), Facebook, and YouTube for a brand.
- Strong copywriting and storytelling skills.
- Experience using social media management tools such as Buffer, Hootsuite, Sprout Social, or similar platforms.
- Knowledge of Canva, Figma, Adobe Creative Suite, or collaboration with design teams.
- Strong understanding of social media algorithms, trends, and best practices.
- Experience tracking campaign performance using platform analytics and Google Analytics.
- Excellent communication, creativity, and stakeholder management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications

- Experience working in B2B SaaS, HRTech, FinTech, InsurTech, or startup environments.
- Experience managing founder-led or executive LinkedIn branding.
- Knowledge of employee advocacy and employer branding strategies.
- Familiarity with influencer collaborations and creator partnerships.
- Basic understanding of paid social media campaigns and boosting strategies.
- Experience using AI tools for content ideation and productivity.

Why Join Pazcare?

- Opportunity to shape the social media presence of one of India's fastest-growing employee benefits platforms.
- Work directly with leadership and influence the company's brand narrative.
- High ownership and creative freedom in a fast-paced startup environment.
- Collaborative culture with opportunities to experiment, learn, and grow.

Interested candidates should have a passion for storytelling, content creation, and building brands through social media, with a strong track record of driving measurable business impact through organic and community-led growth.

📌 Senior Social Media Marketing Executive (Bengaluru)
🏢 Pazcare
📍 Bengaluru