Google Ads & Performance Marketing (60%)

- Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, Remarketing, and Demand Gen.
- Perform keyword research and competitor analysis to identify high-performing search opportunities.
- Optimize bidding strategies, Quality Score, audience targeting, ad extensions, and budgets to maximize ROI.
- Create compelling ad copies and coordinate with the design team for high-converting creatives.
- Conduct A/B testing for ads, landing pages, and audience segments to improve campaign performance.
- Monitor daily campaign performance and recommend optimization strategies based on data.
- Manage advertising budgets efficiently while achieving lead generation and revenue targets.

SEO & Website Optimization (40%)

- Perform keyword research and search intent analysis to identify organic growth opportunities.
- Execute on-page SEO optimization, including meta titles, meta descriptions, heading structure, internal linking, image optimization, and content recommendations.




- Conduct regular website SEO audits and recommend improvements for crawlability, indexing, and overall website health.
- Collaborate with the SEO Content Writer to optimize website content, blogs, destination pages, and landing pages for improved organic rankings.
- Monitor keyword rankings, organic traffic, and website performance using SEO tools.
- Work with the web development team to improve Core Web Vitals, page speed, mobile responsiveness, and overall user experience.

Analytics & Reporting

- Track and analyze campaign and website performance using Google Ads, GA4, Google Tag Manager, Google Search Console, and Looker Studio.
- Generate weekly and monthly performance reports with actionable insights and optimization recommendations.
- Monitor key KPIs including CTR, CPC, CPA, ROAS, Conversion Rate, Organic Traffic, Keyword Rankings, and Lead Quality.
- Stay updated with Google's latest algorithm updates, advertising policies, and emerging digital marketing trends.

📌 Performance Marketing Specialist (Google Ads & SEO) (Mangalore)
🏢 Royalworld Facilitators
📍 Mangalore