- Plan and achieve annual budget & collection, ROD plan deployed for the branch
- Achieve product wise, category wise monthly Sales targets for the branch
- Ensure sales phasing for the month 7th (10%), 14th (25%),21st (40%),ME(100%)
- Drive current/focus product in the branch
- Improve premium contribution of the total sales
Channel
- GTM for each territory covering Trade Partners
- Continuously Monitor & Improve Channel Partner Health Dealer, Distributor.
- Network expansion, correction & Channel management strategies for each product, town category.
- Top 50 retailers of the assigned area to be catered directly
- Plan to maximize reach (ND, WD) in all town categories
- Drive channel finance for your channel partners
- Sales activation plan, BTL activities including CP meets & brand positioning.
Process & Automation
- Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc
People
- Execute Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch.
- Appoint DSMs - Review & train them for peak performance.
Operations
- Coordinate C & F / warehousing operations as per laid down policies.
- Ensure Stock liquidation and min. stock levels as per sales forecasting
Competitor Analysis
- Market Information system
- Competition Analysis, analytics for forecasting and new product development