Key skills:

'- MBA with 5 to 8 years marketing experience from FMCG sector (suggest from a company of upto INR 2000 Cr. turnover) or Retail sector handling Private Labels

- Multi-category exposure with FMCG Personal Care / Home Care would be preferred

- Sales experience is good to have but not mandatory

- An individual who is seeking to make a career in business roles

- Strong analytical and insighting skills wih an eye for detail

- Understanding of competitive landscapes - propositions, pricing, promotional and distribution strategy

- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done

- Should be fine with regular travel

Job Description:

'- Execution and category management for the FMCG private labels -Non Foods for both existing and current categories

- Drive product quality sustenance & improvement

- Drive the execution of new product development projects .





- Identify opportunities for new categories and make detailed launch plans for launch.

- Analyze market trends and competitive data to maximize revenue.

- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making

- Lead the product mix (pricing, SKUs, distribution, pack graphics) and support product development team

- Work with packaging team on the packaging design development process in close coordination walong with design agencies

- Work alongside consumer research team and agencies to better the customer/product understanding

- Work closely with operations teams to ensure superior in-store execution

Email CVs on [email protected]

📌 Category(Brand Management)-Home & Personal Care (Thane)
🏢 Dmart
📍 Thane