Job Description Accelerate Business Development Associate (Hospital
Campaigns & Partnerships)
About CarePal Group
CarePal Group is a healthcare-focused financial services ecosystem dedicated
to making quality healthcare accessible and affordable for all. Through its
integrated solutions, CarePal supports patients and healthcare providers by
addressing financial barriers to treatment.
Our ecosystem includes:
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ImpactGuru India's leading healthcare crowdfunding platform, enabling
patients to raise funds for critical medical treatments.
CarePal Money A technology-driven medical financing platform that provides
instant patient financing solutions through partnerships with hospitals, clinics,
and diagnostic centers.
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CarePal Secure A healthcare protection platform offering affordable health
insurance and treatment support solutions.
Together, these businesses create a comprehensive healthcare financing
ecosystem that helps patients access timely treatment without financial delays.
Website - https://www.impactguru.com/about-us
Position: Accelerate Business Development Associate
Location: Bangalore , Hyderabad (Field-Based Role)
Experience: 15 Years
Industry Preference: Healthcare, Fintech, Insurance, Financial Services,
Hospital Marketing, Field Sales
Role Overview
We are looking for energetic and relationship-driven professionals to join our
Accelerate Business Development team.
The role focuses on executing hospital activation campaigns, strengthening
relationships with healthcare stakeholders, creating awareness about patient
financing and crowdfunding solutions, and generating quality patient referrals.
The ideal candidate should be comfortable working in hospitals, interacting
with patients and healthcare professionals, conducting on-ground activities,
and driving measurable business outcomes.
Key Responsibilities

Hospital Campaign Management & Activations
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Plan and execute awareness campaigns across partner and prospective
hospitals.
Set up and manage information desks, kiosks, help booths, and patient
engagement activities.
Coordinate campaign logistics,



promotional materials, branding assets, and
hospital approvals.
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Ensure strong visibility of CarePal Group solutions within hospital premises.
Conduct educational sessions and awareness programs for hospital staff and
patient coordinators.
Hospital Relationship Management
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Build and maintain robust relationships with hospital administrators, doctors,
patient coordinators, counselors, finance teams, and operational staff.
Act as the primary on-ground representative of CarePal Group.
Conduct regular hospital visits to strengthen engagement and identify growth
opportunities.
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Collaborate with hospital stakeholders to increase awareness and referral
generation.
Patient Engagement & Financial Assistance Support
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Interact with patients and their families to understand treatment-related
financial challenges.
Educate patients about available healthcare financing and crowdfunding
solutions.
Guide eligible patients through the application process and required
documentation.
Provide empathetic support while maintaining a professional and patient-
centric approach.
Coordinate with internal teams to ensure seamless patient onboarding and
support.
Lead Generation & Business Growth
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Identify and generate patient referral opportunities from hospitals.
Drive quality lead generation through campaigns, hospital engagement, and
stakeholder networking.
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Build referral channels within hospital departments and treatment units.
Maximize conversions through consistent follow-ups and relationship
management.
Reporting & Performance Tracking
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Maintain daily records of hospital visits, campaign activities, patient
interactions,



and referral outcomes.
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Track lead generation, conversions, and campaign effectiveness.
Share regular performance updates and market insights with reporting
managers.
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Provide recommendations for improving campaign reach and hospital
engagement.
Candidate Requirements

Education
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Graduate in any discipline.
MBA preferred but not mandatory.
Experience
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15 years of experience in Business Development, Field Sales, Healthcare
Partnerships, Hospital Marketing, Insurance, Fintech, or Financial Services.
Language Skills
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Fluent in English and Hindi.
Additional regional language proficiency is an advantage.
Technical Skills
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Familiarity with CRM platforms and lead management tools.
Comfortable using mobile applications and digital onboarding systems.
Basic reporting and Excel proficiency.
Behavioral Competencies
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Excellent communication and interpersonal skills.
Strong relationship-building and networking abilities.
High ownership and accountability.
Ability to work independently in a field-based environment.
Target-driven mindset with strong execution skills.
Empathetic and patient-focused approach.
Travel Requirements
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Comfortable with extensive local travel and regular hospital visits.
Willingness to work across multiple hospital locations within the assigned
territory.
What Success Looks Like
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Strong hospital relationships and stakeholder engagement.
Successful execution of on-ground hospital campaigns.
Consistent patient referral generation and conversion.
Increased awareness of CarePal Group solutions within partner hospitals.
Achievement of monthly lead generation and business development targets.
This version positions the role as a strategic hospital activation and
partnership role rather than a traditional sales role, making it more attractive to
quality candidates while accurately reflecting the campaign-management
responsibilities of the Accelerate BD team.

📌 Senior Business Development Associate - Field Sales (Bengaluru)
🏢 Impact Guru
📍 Bengaluru