1. Brand Strategy & Positioning

- Define and execute brand architecture and positioning for each brand under the group.
- Develop and own the annual brand calendar, covering campaigns, events, storytelling, and outreach themes.

1. Integrated Campaigns

- Plan and execute 360-degree campaigns across offline, print, PR, and events, ensuring consistency with online efforts.
- Collaborate with digital, content and performance teams for unified messaging.

1. Creative Development

- Lead the creation of marketing collaterals: brochures, signage, print ads, and event branding.
- Manage external agencies and coordinate with internal design/content teams.

1. Customer Insights & Research

- Conduct market research, focus groups, and competitor analysis.
- Translate insights into actionable marketing strategies and brand differentiation.

1. Internal Brand Alignment

- Act as brand guardian, ensuring adherence to brand guidelines in tone, design, and messaging across functions.
- Support Sales and Operations with customized collaterals aligned to positioning.

1. Content & Storytelling





- Curate and promote narratives highlighting seniors, caregivers, families, and care outcomes.
- Develop lifestyle-led storytelling formats to humanize the brand.

1. Event & Experience Branding

- Drive brand presence at outreach events, health camps, wellness programs, and community celebrations.
- Ensure cohesive offline experience that reflects brand promise.

1. Performance & Reporting

- Define and track brand KPIs awareness, recall, sentiment, engagement, and loyalty.
- Share regular updates with leadership on campaign performance and ROI.

Qualifications & Requirements

- Bachelors/Master’s degree in Marketing, Communications, or related field.
- 5–8 years of experience in brand management, offline marketing, or communications.
- Preferred exposure in healthcare, senior healthcare, senior living, wellness, or hospitality sectors.
- Ability to manage multiple brands with distinct audiences.

📌 Manager - Brand and Offline Marketing (Bengaluru)
🏢 Lifebridge Group
📍 Bengaluru