Role Overview

The Lead - Event Sales & Sponsorship is responsible for driving revenue across Param Culture shows and events through ticket sales, sponsorships, and partnerships.

The role focuses on cultural events such as music performances, theatre, festivals, and live shows within Bengaluru, combining ticketing sales, sponsorship development, audience acquisition, and ecosystem partnerships.

Role Outcomes & Responsibilities

- Own revenue delivery for cultural events and shows through ticketing and sponsorships
- Design and execute ticket sales strategies for individual and recurring events
- Drive audience acquisition through institutional, community, and partner networks
- Develop pricing, bundling, and conversion strategies to improve attendance and occupancy
- Track sales performance and optimise execution to improve revenue outcomes

Requirement & Experience

- 6+ years of experience in event sales, partnerships, ticketing or live experience roles
- Prior experience in music events, theatre, cultural programming, festivals or live entertainment preferred
- Proven track record of driving audience participation, attendance, or revenue outcomes
- Robust ability to identify and engage relevant audiences for cultural events
- Experience working with institutional, community, or network-based outreach models
- Strong understanding of regional audience preferences for cultural programming
- Experience in field engagement,



relationship building, and execution-led roles

Success Metrics (Indicative)

- Ticket revenue achievement
- Sponsorship revenue generated
- Event occupancy levels
- Repeat audience participation
- Sponsor retention and renewals
- Growth of partnerships and networks
- Sustainability of event formats

Skills & Attributes

- Strong commercial mindset with revenue ownership focus
- Excellent relationship-building and negotiation skills
- Strong understanding of live event audiences and consumer behaviour
- Ability to drive both ticketing and sponsorship outcomes
- Proactive, field-oriented, and execution-driven approach
- Strong communication and presentation skills
- Ability to operate in fast-paced, event-led environments

Important Note

This role is best suited for individuals who have directly driven audience turnout or ticketed participation and are comfortable with active, field-based engagement.

- Language Preference: Kannada proficiency preferred
- Experience Requirement: Strong sales/business development background with proven experience in public events, venue sales, sponsorships, partnerships, institutional outreach, community engagement, or related revenue-generating initiatives.
- Track Record: Demonstrated success in driving event-related revenue, partnerships, lead generation, and business growth.

📌 Lead - Event Sales & Sponsorship (Bengaluru)
🏢 Param Foundation
📍 Bengaluru