Job Description: Sales Manager Luxury High-Rise Residential Sales

Job Title

Sales Manager – Luxury High-Rise Residential Sales

Department

Sales

Location

Ludhiana, Punjab

Position Summary

We are seeking a dynamic and highly driven Sales Manager to lead the sales function for premium and luxury high-rise residential projects. The role requires a professional with a proven track record in luxury real estate sales, strong leadership capabilities, and the ability to engage high-net-worth individuals (HNIs), investors, NRIs, and channel partners. The Sales Manager will be responsible for achieving sales targets, managing the sales team, driving customer engagement, and delivering an exceptional luxury buying experience.

Key Responsibilities

Sales Leadership

- Lead, mentor, and develop a high-performing sales team to consistently achieve sales targets.
- Develop and execute project-specific sales strategies aligned with business objectives.
- Monitor daily sales activities, pipeline management, and conversion ratios.
- Conduct regular performance reviews and provide coaching to improve team productivity.

Business Development

- Drive sales through direct customer acquisition, HNI networking, corporate tie-ups, and channel partner relationships.
- Build and maintain a strong network of luxury real estate brokers, wealth managers, and referral partners.
- Identify new business opportunities and strategic alliances to maximize project sales.

Customer Relationship Management

- Manage end-to-end customer engagement from lead generation to booking and post-sales coordination.
- Conduct premium project presentations, personalized property consultations,



and exclusive site visits.
- Deliver a world-class customer experience that reflects the brand's luxury positioning.
- Build long-term relationships with repeat buyers and investors.

Sales Operations

- Ensure accurate CRM updates, sales documentation, and booking processes.
- Prepare weekly and monthly sales reports, forecasts, and pipeline reviews.
- Coordinate with marketing, legal, finance, and customer relationship teams to facilitate seamless transactions.
- Ensure compliance with applicable regulations, company policies, and statutory requirements.

Market Intelligence

- Monitor luxury housing trends, pricing strategies, competitor launches, and customer preferences.
- Recommend pricing, promotional, and inventory strategies based on market insights.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Real Estate, or a related discipline.
- MBA preferred.
- 7–12 years of experience in residential real estate sales, with at least 3 years managing luxury or premium residential projects.
- Demonstrated success in selling luxury high-rise residential developments.

Required Skills & Competencies

- Strong understanding of the luxury residential real estate market.
- Experience working with HNIs, UHNWIs, NRIs,



and institutional investors.
- Exceptional negotiation, closing, and relationship management skills.
- Strong leadership and people management capabilities.
- Excellent presentation and communication skills.
- Proficiency in CRM systems, Microsoft Office, and sales analytics.
- Strong business acumen and strategic planning ability.
- Ability to work in a target-driven, fast-paced environment.

Key Performance Indicators (KPIs)

- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and inventory sales performance.
- Lead-to-booking conversion ratio.
- Team productivity and performance.
- Customer satisfaction and referral generation.
- Channel partner acquisition and productivity.
- Sales forecast accuracy.
- CRM compliance and sales process adherence.

Preferred Experience

- Experience with luxury residential projects valued at 2 crore and above.
- Existing relationships with HNIs, NRIs, family offices, wealth advisors, and premium channel partners.
- Experience with reputed real estate developers specializing in luxury high-rise residential projects.
- Strong understanding of premium customer expectations and consultative selling.

Compensation & Benefits

- Competitive fixed salary with industry-leading performance incentives.
- Quarterly and annual performance bonuses.
- Mobile, travel, and business development allowances.
- Health insurance and statutory advantages.
- Leadership development and executive training opportunities.
- Opportunity to work on landmark luxury residential developments and serve a premium clientele.

📌 AGM/ DGM/ GM (Real Estate Sales) (Ludhiana)
🏢 Dhani Loans and Services (DLSL)
📍 Ludhiana