About WebEngage

WebEngage is a B2B SaaS martech platform helping consumer brands build long-term relationships with their customers through personalized, cross-channel engagement. We work with 800+ brands globally across industries like BFSI, D2C, edtech, and gaming, enabling them to deliver seamless customer experiences across web, mobile, email, and more.

About the Role

We're looking for a Performance Marketing Manager who can own and scale our paid acquisition engine end-to-end from campaign strategy and execution to landing page optimization and conversion. This is a high-ownership role for someone who thinks in experiments, is comfortable getting hands-on with front-end tweaks, and is obsessed with turning traffic into pipeline.

What You'll Do

- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid channels to drive qualified pipeline
- Design and run structured A/B tests across both ad creatives/campaigns and landing pages to consistently identify winning variants
- Partner with design and content teams to build and iterate on high-converting landing pages, making light HTML/CSS edits yourself where needed to move faster
- Own the CRO roadmap — from hypothesis generation to test execution to rollout — across the funnel (ads landing page form conversion)
- Manage marketing budgets across channels, tracking CAC, ROAS, MQLs/SQLs, and pipeline contribution
- Work closely with marketing ops to ensure clean lead routing, tracking, and attribution across the martech stack (HubSpot/Marketo or equivalent)
- Collaborate with Sales, RevOps,



and Product Marketing to align campaigns with pipeline goals and sales feedback
- Report on campaign performance regularly, with clear insights and recommendations, to marketing leadership

What We're Looking For

- 5-8 years of experience in performance marketing, with a strong track record of managing paid campaigns end-to-end
- Prior experience in B2B companies is preferred but not mandatory
- Deep, hands-on experience running A/B tests across both ad campaigns and landing pages, with a clear framework for identifying and scaling winning experiences
- Working knowledge of HTML/CSS and comfort making basic front-end changes to landing pages independently
- Familiarity with HubSpot, Marketo, or similar B2B marketing automation/CEPs is a strong plus
- Prior experience with CRO (conversion rate optimization) as a discipline — tools, frameworks, or a dedicated CRO stint — would be a massive plus
- Strong analytical mindset; comfortable with GA4, ad platform dashboards, and translating data into action
- Excellent communication skills and ability to work cross-functionally with design, content, sales, and product marketing
- A bias for experimentation and iteration over big-bang launches

Good to Have

- Experience with tools like Unbounce, Instapage, VWO, or Optimizely
- Exposure to SEO/organic alongside paid
- Familiarity with SaaS/subscription business metrics (CAC, LTV, payback period)

What You'll Get

- Ownership of a meaningful chunk of WebEngage's growth engine from day one
- A fast-paced, data-driven marketing team that values experimentation over opinion
- Competitive compensation and benefits
- [Insert other standard WebEngage advantages — health insurance, flexible leave, etc.]

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