We're hiring a Digital Marketing Specialist proficient in lead-generation and brand visibility campaigns using email marketing, LinkedIn, WhatsApp, and paid ads. The role requires hands-on experience with performance marketing tools and solid technical skills to execute and optimize campaigns.

Key Responsibilities
Plan and run email marketing campaigns using platforms like Mailchimp, HubSpot, or Sendinblue
Execute LinkedIn lead generation (organic + paid, including InMail & Campaign Manager)
Manage WhatsApp marketing via WhatsApp Business API or CRM integrations
Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
Track performance using Google Analytics (GA4), UTMs, and conversion tracking
Improve visibility through SEO, retargeting, and A/B testing

Technical Requirements
1+ years in digital marketing with a focus on lead generation
Proficient in:

1. Google Ads and Meta Ads Manager
2. LinkedIn Campaign Manager
3. Google Analytics (GA4)
4. Marketing automation tools (e.g., HubSpot, ActiveCampaign)
5. CRM platforms (e.g., Zoho, Salesforce)
6. WhatsApp Business tools/API
7. SEO tools (e.g., Ahrefs, SEMrush)
8. UTM tracking, pixel setup, and event-based tracking

📌 Digital Marketing Specialist (Zirakpur)
🏢 Safety Circle
📍 Zirakpur