AGM Marketing (Building Materials Industry)

Position: Assistant General Manager – Marketing
Industry: Building Materials / Construction Materials
Experience: 15–20 years
Reporting to: GM / Head of Marketing / Business Head

Job Purpose

To lead and drive the marketing strategy, brand positioning, and demand generation for the company's building material products, ensuring strong market share growth, dealer/channel engagement, and brand equity in a competitive B2B/B2C construction materials market.

Key Responsibilities

Strategic Marketing

- Develop and execute annual marketing plans aligned with business/sales targets
- Conduct market research, competitor benchmarking, and demand forecasting for building material categories (cement, tiles, paints, pipes, steel, plywood, etc. — tailor to specific product)
- Identify new market segments, geographies, and application areas for growth

Brand Management

- Own brand positioning, architecture, and communication strategy
- Drive ATL/BTL campaigns, digital marketing, and trade marketing initiatives
- Manage brand budgets and ensure ROI on marketing spend

Channel & Trade Marketing

- Design and execute dealer/distributor/retailer engagement and loyalty programs
- Work closely with sales teams on channel schemes, incentives, and promotional activities
- Drive influencer marketing programs (architects, contractors, masons, builders — key for building materials)

Product Marketing

- Support new product launches, positioning, and go-to-market strategy




- Collaborate with R&D;/technical teams for product differentiation messaging
- Manage product lifecycle from a marketing standpoint

Digital & Communication

- Oversee digital presence, social media, website, and lead generation initiatives
- Manage PR, events, exhibitions, and trade shows
- Ensure consistent brand messaging across all touchpoints

Team & Stakeholder Management

- Lead and mentor the marketing team (brand, digital, trade marketing, MIS)
- Coordinate with sales, supply chain, and finance for aligned execution
- Manage relationships with creative/media/digital agencies

MIS & Analytics

- Track marketing KPIs, market share, and campaign effectiveness
- Present marketing performance reports to senior management/board

Candidate Requirements

Experience: 15–20 years in marketing, with at least 5–7 years in a senior leadership role, preferably within building materials, cement, tiles, paints, plywood, pipes, or allied construction/infrastructure industries.

Education: MBA in Marketing (preferred) from a reputed institute; Engineering background is a plus for technical product understanding.

Skills:

- Strong understanding of B2B and B2B2C marketing dynamics
- Proven track record in brand building and market share growth
- Channel/trade marketing expertise specific to building materials distribution
- Strong leadership, stakeholder management, and communication skills
- Data-driven decision-making with robust analytical skills
- Exposure to digital marketing and modern marketing tools

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