Role & responsibilities

1. Social Media Management

- Develop, implement, and manage social media strategies aligned with business objectives.
- Handle day-to-day management of social media platforms (Facebook, Instagram, LinkedIn, YouTube, X (Twitter), etc.).
- Monitor social media trends, engagement metrics, and audience insights.
- Ensure timely posting, updates, and responses to customer queries/messages.
- Maintain brand consistency across all digital platforms.

2. Content Writing & Development

- Create high-quality, engaging, and informative content for social media, websites, blogs, and marketing campaigns.
- Write compelling captions, promotional content, newsletters, and marketing materials.
- Develop creative content calendars and campaign ideas.
- Ensure content accuracy, clarity, and alignment with brand objectives.
- Coordinate with the design team for creative assets and campaign execution.

3. Lead Generation & Digital Marketing

- Generate quality leads through organic and paid social media campaigns.
- Plan and execute lead generation campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other digital platforms.
- Optimize campaigns to improve lead quality, conversion rates, and return on investment (ROI).
- Coordinate with the Sales and Business Development teams to ensure timely lead follow-up.
- Track lead performance, cost per lead (CPL), and campaign effectiveness while suggesting optimization strategies.

4. Campaign Planning & Execution

- Plan and execute digital marketing campaigns, promotional activities, and brand awareness initiatives.
- Coordinate with internal stakeholders for content approvals and campaign execution.
- Monitor campaign performance and implement improvements for better results.

5. Analytics & Reporting





- Monitor KPIs such as reach, engagement, impressions, website traffic, leads generated, and conversions.
- Prepare weekly and monthly performance reports with actionable insights.
- Analyse campaign data and recommend strategies for continuous improvement.

6. Compliance & Coordination

- Ensure all communication aligns with the organization's branding and communication standards.
- Coordinate with internal teams, clients, and external agencies for seamless campaign execution.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 1-2 years of experience in social media management, content creation, and digital marketing.
- Freshers can also apply.
- Strong command of English (knowledge of Odia is an added advantage).
- Hands-on experience with Meta Business Suite, LinkedIn Campaign Manager, Google Ads, and social media scheduling tools.
- Excellent content writing, editing, and proofreading skills.
- Basic knowledge of Canva, Photoshop, or other graphic design tools.
- Understanding of SEO, social media algorithms, and digital marketing best practices.
- Ability to manage multiple projects and meet deadlines.

Key Competencies

- Creative thinking and storytelling skills.
- Strong communication and interpersonal abilities.
- Lead generation and conversion-focused mindset.
- Analytical thinking with attention to detail.
- Problem-solving and strategic planning skills.
- Ability to work independently and collaboratively in a quick-paced environment.

Contact Details

Interested candidates may share their resumes or reach out through the following channels:

Email: [email protected] | [email protected]
Contact Number: (phone hidden)

📌 Social Media Manager (Bhubaneswar)
🏢 Genres Ad(OPC
📍 Bhubaneswar