Designation: Business Head - Advertising & Integrated Media Services (Digital, Performance & Print)

12 18 years total experience in Advertising / Digital Marketing / Media industry

Mandate: 5 + years in Digital Marketing & Performance Marketing

- Meta, Google Ads, programmatic, lead gen, ROAS optimization
- D2C / BFSI / Real estate / EdTech / FMCG exposure preferred

We are looking for demonstrated leadership role that demonstrated a topline should be minimum of Rs. 50 crs per annum with profitable growth model.

The Business Head Advertising is responsible for leading the overall business strategy, revenue growth, and end-to-end P&L; ownership of the advertising agency division. The role requires solid expertise in digital marketing, performance marketing, and traditional media (print, OOH, ATL/BTL), with a proven track record of managing large-scale client portfolios and driving consistent revenue growth.

The incumbent will be responsible for scaling business operations, managing high-value client relationships, driving integrated media strategies, and ensuring profitability across all accounts. The role demands leadership in handling annual billings in the range of 50 Cr+ (minimum) and scaling up to 100 Cr+ business environments in competitive agency setups.

DELIVERALBES:





- Annual business revenue and P&L; delivery per budgets and targets agreed
- Integrated media strategies across digital, performance, and print channels
- Client acquisition, retention, and account growth plans.

- Monthly/quarterly business performance reports and forecasting
- Media ROI improvement reports and optimization strategies
- Team structure planning, capability building, and performance management
- Strategic pitch decks and winning proposals for large accounts
- Process frameworks for campaign delivery, reporting, and client servicing.

Oversee campaign performance across digital & print media
- Monitor performance marketing KPIs (ROAS, CPL, CPA)
- Review client deliverables & escalations
- Coordinate with creative and media teams

- Review account performance and media spends
- Conduct client review meetings
- Approve media plans (digital + print)
- Analyze lead generation & conversion performance

- P&L; review (revenue, margins, profitability)
- Business forecasting & pipeline tracking
- Performance review of all key accounts
- Team performance evaluation

- Define business growth strategy and revenue targets
- Expand client portfolio (large enterprise accounts)
- Negotiate annual media contracts
- Build organizational capability roadmap

📌 Business Head - Advertising & Integrated Media Services (Bengaluru)
🏢 Manipal Advertising Services
📍 Bengaluru