An FMCG Area Sales Executive (ASE) drives product sales and market penetration in a designated territory. They are responsible for appointing distributors, managing retailer relationships, ensuring on-shelf product availability, and executing trade promotions to consistently achieve primary and secondary sales targets.

Core Responsibilities

*Distributor Management:*

Appoint, manage, and evaluate distributors and wholesalers. Oversee their inventory levels and ensure seamless order fulfillment to the market.

*Sales Target Achievement:*

Drive primary sales (sales to distributors) and secondary sales (sales from distributors to retail stores) to meet assigned volume and value targets.

*Market Coverage:* Conduct regular market visits (typically 22-25 days a month) to map out outlets, expand your retailer network, and bring in new business.

*Merchandising & Visibility:*

Ensure products are properly stocked, well-displayed, and supported by Point of Sale (POS)



materials and promotional schemes.

*Competition Tracking:* Monitor competitor activities, pricing trends, and market schemes, reporting findings to management.

*Key Skills & Requirements Education:* A Bachelors degree in Business Administration, Marketing, or a related field. An MBA or equivalent post-graduate degree is highly preferred.

*Experience:*

Typically 5 to 10 years of hands-on sales experience within the FMCG, retail, or consumer goods industry.

*Key Traits:*

Robust negotiation and relationship-building abilities, excellent analytical skills for tracking sales data, and high adaptability to fast-paced environments.

*Mobility* :

Must possess a valid driver's license, often a two-wheeler, and a willingness to travel extensively within the assigned territory.

📌 FMCG Area Sales Executive (Bengaluru)
🏢 Wow FMCG
📍 Bengaluru