Role & responsibilities

Key Responsibilities

- Manage Pardot campaigns, email nurturing, landing pages, forms, lead scoring, and automation workflows.

- Plan and execute LinkedIn Ads, Lead Gen campaigns, and account-based marketing (ABM) programs.

- Develop lead generation campaigns in collaboration with Sales and Business Development teams.

- Track campaign performance, ROI, lead quality, and marketing analytics across key channels.

- Organize trade shows, exhibitions, webinars, customer events, and campus engagement initiatives.

- Coordinate event logistics, vendors, branding, promotions, and post-event lead nurturing.

Preferred candidate profile

3-5 years of experience in B2B Marketing, Demand Generation, or Marketing Automation.

- Hands-on experience with Salesforce Pardot / Account Engagement.

- Experience managing LinkedIn Campaign Manager and Lead Generation campaigns.

- Knowledge of Salesforce CRM, lead management, and marketing analytics.

- Robust project management, communication, and stakeholder coordination skills.

- Experience executing industry events, exhibitions, webinars, or customer engagement programs

📌 Marketing Automation Specialist (Hosur)
🏢 Titan Engineering and Automation (TEAL)
📍 Hosur