06 Aug
|
ANAROCK Property Consultants
|
Gurugram
06 Aug
ANAROCK Property Consultants
Gurugram
About us
ANAROCK is one of India's leading independent real estate services firms. Our Commercial & Retail division in Gurugram is building a research-led advisory and transactions business for commercial real estate shops, SCOs (shop-cum-offices), office spaces, food courts and mixed-use projects. We work with leading developers as their exclusive sales partner, advise individual investors on commercial property purchases, and back everything with our own in-house research covering 480+ commercial projects across Gurugram. It is a young, rapid-growing team with senior leadership attention and genuine room to grow with the business.
The role in one line
You own marketing end-to-end for this business — our own brand, and every commercial project we exclusively sell — from strategy to launch event to the lead report, running agencies and developer marketing teams to make it happen.
What you will do
- Project marketing: for every project we sell exclusively, plan and run the launch and ongoing campaigns — media planning across ATL/BTL/digital, launch events, site branding, exhibitions and activations — with clear targets for enquiries, site visits and sales.
- Run the agencies: brief, budget and manage external creative, media and digital agencies; coordinate with each developer's own marketing team so the project's marketing budget is spent on plan and delivers.
- Business marketing:
our division's brand presence — presentations and collateral, campaigns for our broker-partner network, investor-facing material, industry events.
- Site experience: own how a customer experiences a project site — branding, displays, brochures, sample-unit presentation — audited regularly through a customer's eyes.
- Measure everything: track each campaign from spend to enquiries to site visits to bookings (CRM-based); report weekly; recommend what to scale and what to kill.
What we are looking for
- A marketer who has run the full stack — an event on Saturday, a media plan on Monday, a landing-page fix on Tuesday — and can show budgets, timelines and results you personally owned.
- Strong with agencies: you have written briefs that produced great work, and pushed back on work that missed the brief.
- Numbers-first: you talk cost-per-lead, visit conversion and cost-per-sale, not impressions and awards.
- Energy for real estate's pace: launches move fast, developers are demanding, weekends are when customers visit sites.
Why join
- Full-stack ownership at Assistant Manager level — strategy through execution through results, across a portfolio of projects. Agency peers wait years for this.
- A story worth telling: research-led, trust-first marketing in a category famous for the opposite — the kind of work that builds a portfolio.
📌 Marketing Strategist - Real Estate (Gurugram)
🏢 ANAROCK Property Consultants
📍 Gurugram