Job Description

POSITIONDESCRIPTION

JOBTITLE: BranchManager

GRADE: CM

DEPARTMENT: BranchBanking

LOCATION: Branch

TYPEOF POSITION: Full-time

REPORTSTO: ClusterHead/Regional Head Branch Banking

- Directreporting: RM
- BDE/AAM/AM

Dottedline reporting of BOO/BOSM

ROLEPURPOSE OBJECTIVE

- This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan's products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
- The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
- This role is applicable only to Gold Silver Branches.

SIZE OF THE ROLE

FINANCIALSIZE

NON-FINANCIALSIZE

- Entireliability target for the branch
- CASABook as per the branch
- TASCBook as per the branch
- BB-FIGBook as per the branch
- Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch
- Numbertarget for all the respective products.
- CA
- SA
- TASC
- SnrCitizen
- HNI
- NR

KEY DUTIES RESPONSIBILITIES OF THE ROLE

Business

- Implementbranch specific marketing communication strategies tocontinuously strengthen the Ujjivan brand.
- Thisrole is responsible for driving the entire business targets forliabilities assigned to the branch.
- Manageexceptional customer service, proactive sales setting andefficient branch operations, while adhering toregulations/compliance requirements
- Focuson retaining existing customers,



increasing the customer base andcross-selling Ujjivans products and services
- Overseebranch operations, cash management and service quality; workclosely with product and marketing teams to drive campaigns attheir branches.
- Monitordaily performance of branch staff.
- To manage a team of 5 to 7 employees.
- Cascadetargets the branch targets to the respective staffs and ensureachievement is tracked through periodic reviews.
- Ensureall deferrals taken are cleared within the specific period.
- Monitorthe overall portfolio of the branch; ensure adherence tocompliance and regulatory norms are met.

Customers

- Ensurecustomers are educated about all products/services offered byUjjivan
- Ensurecourteous customer service is offered to customers by the branchstaff
- Reducecustomer attrition by guiding CCR(s) on exit interviews, customerengagement programs etc.
- Leadcustomer connect initiatives in the branch vicinity

InternalProcess

- Overseeand ensure efficiency in branch/ATM operations through adherenceto TAT for various internal and customer end processes; driveutilization of alternate channels
- Ensurecompliance with banking guidelines, quality framework and auditrequirements; ensure speedy resolution of any audit observationsand take necessary steps to prevent recurrence,
- ensurecompliance with Know Your Customer (KYC), Anti- Money Laundering(AML), audit and other regulations applicable laws in thebranch
- Monitor,control minimize all expenses in the Branch, such astelephone, consumption of stationery, computer consumables,electricity and other overheads without sacrificing quality

Location - Vellore,Bodinayakanur,Sathyamangalam,Erode,Vaikom,Kottarakkara,Rajapalayam,Nagercoil,Haveri,Thiruvananthapuram

📌 Branch Manager-south 1 & 2 (Sathyamangalam)
🏢 Ujjivan Small Finance Bank
📍 Sathyamangalam