Role & responsibilities

- Own the end-to-end performance marketing strategy for assigned client accounts across Google Ads, Meta Ads, and other paid media platforms.
- Plan, launch, monitor, and optimize campaigns across Search, Performance Max, Shopping, and Demand Gen campaigns.
- Develop account growth strategies and proactively recommend new campaign ideas, audience segments, and budget allocation.
- Conduct keyword research, competitor analysis, audience planning, and bidding strategy optimization.
- Troubleshoot campaign performance issues, conduct in-depth analysis, and implement data-driven optimizations to improve campaign performance.
- Ensure accurate implementation of conversion tracking using Google Tag Manager, GA4, Google Ads Conversion Tracking, and Merchant Center.
- Prepare monthly performance reports and present actionable insights and recommendations to clients.




- Build strong client relationships through regular communication, strategic reviews, and performance discussions.
- Mentor junior performance marketers by reviewing campaign setups, optimization approaches, and reporting standards.

Preferred candidate profile

- 4-8 years of hands-on experience in Performance Marketing, with robust expertise in Google Ads.
- MBA (Marketing) or Bachelor's degree in Marketing, Business, or a related field.
- Worked with Performance Marketing Agency earlier
- Google Ads Certification and/or Google Analytics Certification is an added advantage.
- Demonstrated ability to analyze campaign performance, identify growth opportunities, and optimize for KPIs such as ROAS, CPA, CPL, and conversion rate.

📌 Performance Marketing Lead (Bengaluru)
🏢 XafeAds Consulting
📍 Bengaluru