Role summary:

Owns the creative strategy for both brands' Meta ads the single biggest growth lever for a Meta-first brand. Studies winning ads and competitors, turns performance data and customer insight into ad concepts and angles, produces a high volume of creative directions per product/category (e.g. ~30 per category), designs scroll-stopping hooks, writes ad copy, and briefs the video editors and graphic designers to execute. Bridges data and creative.

Key responsibilities:

- Own the creative strategy and concept pipeline for Meta/Instagram ads (reels + statics) across both brands.
- Generate a high volume of ad concepts and angles per product/category e.g. ~30 distinct directions per category: before/after, UGC, emotional, problem/solution, price comparison, social proof/testimonial, founder story, offer/urgency, listicle, etc.
- Design scroll-stopping hooks (opening lines and visuals) to maximize engagement, hook-rate and retention.
- Write ad copy: primary text, headlines, captions and CTAs.
- Build detailed creative briefs (concept, hook, script/storyboard, references) so editors and designers can execute without hand-holding.




- Study winning ads and run competitor / ad-library research to find fresh angles.
- Analyze creative performance with the media buyer; double down on winners and retire fatigued concepts.
- Maintain a swipe file / concept bank and a weekly creative testing roadmap.

Must-have skills & experience:

- 3–5 years in performance creative / creative strategy for D2C / e-commerce, Meta-focused.
- Proven ability to ideate at volume — many genuinely distinct angles per product, not one idea reworked.
- Strong copywriting: hooks, headlines and ad copy that convert.
- Deep command of ad concepts and formats (UGC, before/after, testimonial, emotional, price-comp, problem/solution, offer).
- Can read creative data (hook rate, hold rate, CTR, CVR) and turn it into the next concept.
- Writes explicit briefs that designers and editors can execute independently.

Tools

Meta Ad Library, Foreplay / MagicBrief (swipe & analysis), Canva/Figma (mockups), Google Docs/Sheets or Notion (briefs).

📌 Meta Creative Strategist (Jaipur)
🏢 Shubham
📍 Jaipur