Role: Lead Content Sourcing

About the Role

As a senior leader within the Supply Chain function at Airtel, the Lead – Content Sourcing will play a pivotal role in shaping and executing Airtel’s content partnership strategy across audio, video, and emerging platforms. This role is critical in anchoring high-value digital content negotiations, unlocking business value, and ensuring Airtel remains a preferred partner in a rapidly evolving content ecosystem.

The role demands a unique blend of commercial acumen, partner management, contract structuring, and strategic thinking. You will act as a thought partner to senior leadership and be accountable for driving long-term partnerships that impact customer experience and top-line growth.

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Key Responsibilities

- Strategic Content Partnerships:

Drive high-level commercial engagements and alliances with top-tier content providers. Identify and onboard strategic partners aligned with Airtel’s content and platform strategy.

- Commercial Structuring & ROI Analysis:

Lead complex deal negotiations with clear focus on long-term value creation, cost optimization, and ROI. Use data-backed insights to influence deal structures and ensure business alignment.

- Leadership in Stakeholder Engagement:

Engage with CXOs, legal, regulatory, finance, and marketing teams to ensure alignment and governance. Represent content sourcing in senior management forums.

- Content Budget Leadership:

Lead annual content sourcing budgets, long-term cost planning, and quarterly forecasts. Own accountability for meeting budgeted targets and managing payouts efficiently.

- Contractual & Regulatory Excellence:





Drive closure of strategic and high-value content contracts with precision and timeliness. Mitigate risks through strong legal & regulatory alignment.

- Partner Relationship Management:

Build and institutionalize structured partner governance frameworks, resolve escalations, and champion partner success metrics. Lead quarterly business reviews with key content players

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- Operational Transformation:

Drive process improvement and automation initiatives across content sourcing and payment processes. Lead “War on Waste” initiatives to improve efficiency and reduce redundancy.

- Mentorship & Capability Building:

Mentor and coach mid-level team members. Build future talent pipeline within the content sourcing vertical.

What we’re looking for

Work Experience:-

Relevant experience in digital content sourcing, rights acquisition, and partner negotiations. Minimum 5+ years in leading commercial deals and managing large-scale partner ecosystems.

- Industry Exposure:

Strong exposure to digital media, OTT, broadcasting, or telecom content domains. Prior experience in Ad Sales, licensing, or syndication will be an advantage.

- Functional Skills:
- Strategic negotiation and influencing
- Commercial and financial acumen
- Strong problem-solving and analytical skills
- Cross-functional stakeholder management in a matrix environment
- Deep understanding of content rights, monetization models, and regulatory aspects
- Leadership Traits:
- Strong sense of ownership and accountability
- Executive presence and high emotional intelligence
- Process-driven mindset with a passion for excellence
- Cooperative leadership with high integrity and transparency

📌 Lead - Content Acquisition (Gurugram)
🏢 Airtel
📍 Gurugram