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Job Description

Position: Zonal Sales Manager (Seeds)

Covering States: Madhya pradesh , Chattisgarh and odisha

Industry: Seeds

Reporting To: National Sales Head / Business Head

Location: Raipur (CG)

Qualification

B.Sc. Agriculture / M.Sc. Agriculture

Specialization in Agronomy, Horticulture, Plant Breeding, Seed Technology, or related disciplines preferred.

Experience

12+ years of experience in the Seed Industry.

Minimum 5 years of experience in a managerial leadership role.

Proven track record in sales growth, channel management, and market development.

Role Purpose

The Zonal Sales Manager is responsible for driving revenue growth, market penetration, product positioning, and channel development across the assigned zone. The role involves leading regional sales teams, executing business plans, managing distribution networks, ensuring collection targets, and driving demand generation activities for seed products.

Key Responsibilities

1. Product-wise Business Planning

Develop and execute zonal business plans aligned with organizational objectives.

Drive product-wise sales targets based on market segmentation and competitive analysis.

Identify product gaps and recommend new product introductions or variety replacements.

Develop strategic plans for revenue and margin growth.

Ensure strong product positioning and value communication in the market.

2. Sales Management & Strategy

Achieve zonal sales, revenue, market share, and collection targets.

Monitor competitor activities, pricing, and market trends.

Track sales performance and implement corrective actions where required.

Ensure accurate sales forecasting and demand planning.

Manage receivables and improve working capital efficiency.

3. Team Leadership & Capability Building

Lead, mentor, and motivate Regional Managers, Area Managers, and Territory Managers.

Conduct regular field visits, joint customer calls, and performance reviews.

Build high-performing sales teams through coaching and development initiatives.

Conduct product and technical training programs for field teams.

Strengthen team capability on product positioning, market intelligence, and customer engagement.

4. Demand Generation & Market Development

Lead demand generation programs to create product awareness and market acceptance.

Organize:

Farmer Meetings

Field Days

Crop Demonstrations

Product Launch Events

Retailer Meets

Execute ATL, BTL, digital marketing, and loyalty programs.

Recruit and manage contractual manpower for promotional activities.





Utilize digital tools for field monitoring and customer engagement.

5. Marketing & Product Promotion

Drive successful launch of new products and seed varieties.

Collaborate with Sales, Marketing, and Product Development teams to develop effective go-to-market strategies.

Develop promotional inputs and campaign plans based on market opportunity and revenue potential.

Analyze MDE and FA deployment effectiveness and optimize resource utilization.

Conduct post-campaign evaluations and recommend improvements.

6. Channel Development & Distribution Management

Expand market reach through dealer and distributor network development.

Identify and appoint new channel partners in growth markets.

Strengthen relationships with distributors, dealers, and retailers.

Plan and execute in-shop branding and activation programs.

Launch targeted schemes for channel partners and end consumers.

Monitor market depth and width to identify growth opportunities.

7. Operations & Supply Chain Coordination

Monitor inventory levels across the zone.

Ensure smooth coordination between sales, supply chain, and logistics teams.

Manage product movement and formulate strategies for slow-moving inventory.

Resolve customer, distributor, and retailer complaints in a timely manner.

Ensure uninterrupted product availability during peak season.

8. Financial Management

Manage zonal budgets and ensure optimum utilization of resources.

Drive timely collections and receivable management.

Monitor profitability and margin performance across products and territories.

Ensure compliance with organizational financial policies and procedures.

9. Market Intelligence & Competitive Analysis

Maintain competitive intelligence on products, pricing, market trends, and innovations.

Analyze customer needs and align product strategies accordingly.

Identify emerging opportunities and risks in the assigned zone.

Provide market insights to support business planning and product development initiatives.

Key Performance Indicators (KPIs)

4R Performance Framework

Revenue Achievement of sales and profitability targets.

Reach Market expansion and channel development.

Returns Product performance and business growth.





Receivables Collection efficiency and working capital management.

Additional KPIs

Market Share Growth

Product-wise Sales Achievement

Demand Generation Effectiveness

Dealer Network Expansion

Forecast Accuracy

Inventory Management

New Product Launch Success

Team Productivity & Capability Development

Key Skills & Competencies

Strategic Planning

Sales & Business Development

Team Leadership

Channel Management

Product Management

Demand Generation

Market Analysis

Negotiation & Influencing Skills

Financial Acumen

Inventory & Supply Chain Management

Data Analysis & MIS Reporting

Robust Communication & Relationship Management

Preferred Industry Exposure

Hybrid Seeds

Field Crops

Vegetable Seeds

About Company

SHAMBAVI AAGRI SEEDS PVT. LTD. (A SHIVASHAKTI GROUP COMPANY) is engaged in the research, development, production, processing, and commercialization of superior-quality seed products across major crops including Cotton, Rice, Corn, Mustard, Millets, Sunflower, Green Pea, Tomato, and Okra.

The company has established a state-of-the-art Research & Development Center in Hyderabad, featuring over 10,000 sq. ft. of laboratory space, advanced greenhouse facilities, and more than 50 acres of breeding farms equipped with drip irrigation and modern agricultural infrastructure. Shambavi also operates over 10 product trialing centers across India, enabling extensive product evaluation and development across diverse agro-climatic zones.

Driven by innovation and scientific excellence, Shambavi is committed to delivering high-performing seed solutions that enhance agricultural productivity and farmer prosperity.

About the Group

SHIVASHAKTI GROUP OF COMPANIES is one of India's leading manufacturing and marketing organizations in the agriculture sector, headquartered in Hyderabad.

Established in 1996, the Group has built a strong presence across the country through its diversified portfolio comprising:

Agrochemicals

Organic Manures

Micronutrients

Plant Growth Promoters

Bio Fertilizers

Bio Pesticides

Seeds

With a robust distribution and marketing network spanning more than 18 states across India and an annual turnover of approximately 1,100 Crores, the Group continues to drive sustainable agricultural growth through innovation, quality products, and strong customer relationships.

The Group's commitment to research, technology, and farmer-centric solutions has positioned it as a trusted partner in the Indian agricultural industry.

📌 Zonal Sales Manager | MP, CG & OD | Shambavi Seeds | Shivashakti Group (Raipur)
🏢 SHAMBAVI AAGRI SEEDS
📍 Raipur