We are hiring for one of our client for the role of Area Sales Manager. PFB the details:

Industry: Beverages

Role: Area Sales Manager

Trade: General Trade

Loction: Uttar Pradesh/Dehradun

1. Sales Strategy & Execution

- Target Achievement: Drive primary (bulk sales to distributors) and secondary (sales from distributors to retailers) volume targets.
- Market Expansion: Identify untapped markets and recent business opportunities within the designated territory.
- Brand Visibility: Collaborate with the marketing team to launch regional campaigns, trade promotions, and point-of-sale (POS) displays.

2. Distribution & Channel Management

- Network Expansion: Appoint, evaluate, and manage distributors, dealers, and stockists to ensure consistent product availability.




- Channel Optimization: Secure placements across general trade, .
- Inventory Control: Optimize supply chain efficiency and ensure optimal inventory levels to prevent out-of-stocks or expiries.

3. Team Leadership & Coaching

Field Management: Recruit, train, and mentor Territory Sales Executives and route-to-market teams.Performance Tracking: Conduct regular market visits and joint-calls with the sales team to coach them on pitching and closing deals.

Interested candidates may share their CV at: [email protected] OR WhatsAPp: (phone hidden)

📌 Area Sales Manager-General Trade (Beverages) (Varanasi)
🏢 Randstad
📍 Varanasi