Anyone with experience in RWA - ATL & BTL activities or COP Marketing in Gurgaon territory can apply for this role.

Job Objective

The role requires strong understanding of laboratory diagnostics, radiology services, pricing structures, operational workflows, and Hospital Information Systems (HIS). The candidate should have experience with lead tracking and conversion monitoring within the HIS platform to drive revenue optimization.

Job Responsibilities:

1. Product Design & Development

- Conceptualize and design preventive health check packages based on age, gender, disease risk profiles, and market demand.
- Develop add-on modules and customized packages (retail & chronic care segments).
- Benchmark competitor packages and pricing.
- Ensure clinical relevance and operational feasibility of designed products.
- Complete ownership of the product ensuring up to date packages are displayed on website, app and marketing collaterals.

2. Lead Management & HIS Coordination

- Manage preventive health leads within the Hospital Information System (HIS).
- Track lead lifecycle from enquiry to booking to conversion.
- Monitor lead source performance (digital, prescriptions, walk-in, referral, etc.).
- Generate lead conversion reports and identify drop-off points.
- Coordinate with OCC/Front Office/Sales teams to improve lead follow-up and closure rates.
- Ensure data accuracy and hygiene within HIS for reporting purposes.

3. MIS & Analytics

- Prepare daily, weekly,



and monthly MIS reports.
- Track package performance, revenue, channel-wise achievement, and conversion ratios.
- Analyse trends and recommend product modifications or campaign optimization.
- Develop Excel-based dashboards for performance tracking.

4. Marketing & Launch Support

- Create structured product briefs for marketing and creative teams.
- Support campaign launches with pricing sheets, SOPs, and operational checklists.
- Assist in preparing presentations for management reviews and corporate pitches.

5. Cross-functional Coordination

- Liaise with Lab, Radiology, Operations, Finance, IT (HIS), and Sales teams for seamless execution.
- Support training of front office and sales teams on package inclusions and positioning.
- Monitor operational feedback and suggest process improvements

Technical Skills :

- Strong understanding of laboratory investigations and radiology services.
- Working knowledge of Hospital Information Systems (HIS) and lead tracking modules.
- Proficiency in MS Excel (advanced formulas, pivot tables, dashboards).
- Strong working knowledge of PowerPoint.
- MIS preparation and analytical reporting skills.

Behavioral Competencies :

- Analytical and data-driven mindset.
- Solid coordination and stakeholder management skills.
- Commercial acumen with operational understanding.
- High attention to detail and process orientation.

📌 Senior Executive/ AM - Marketing (Preventive Health Check) (Gurugram)
🏢 Medanta
📍 Gurugram