Role & responsibilities

1. Channel Management & Network Expansion

- Appoint, develop, and manage a robust network of dealers, sub-dealers, and retail outlets to ensure maximum market penetration for Ashtech Gold Cement.
- Monitor dealer performance, track credit cycles, ensure timely collection of outstanding payments, and manage inventory stock levels across the channel.
- Resolve channel conflicts promptly and ensure high levels of dealer satisfaction and engagement.

2. Sales Volume & Market Share Growth

- Achieve monthly, quarterly, and annual sales volume targets for the retail segment within the assigned territory.
- Identify untapped micro-markets and map local demand patterns to capture incremental market share from competitors.
- Regularly visit retail counters to secure prominent product positioning and drive secondary sales velocity.

3. Trade Marketing & Brand Visibility

- Execute localized marketing campaigns, including shop-front branding, dealer board installations, and point-of-sale (POS) material distribution.
- Organize and execute ground-level BTL (Below-The-Line) marketing activities, such as canopy activations, dealer meets, and local festival promotions to boost brand recall.
- Coordinate with the central marketing team to deploy regional advertising collaterals effectively.

4. Influencer Outreach & Relationship Building

- Conduct localized counter-meets and regular engagement programs for influential micro-buyers, including local contractors, masons, and individual home builders (IHBs).
- Work closely with the Technical Sales Engineers to promote product benefits during mason training workshops.

5. Market Intelligence & Reporting





- Track and report competitor activities, including pricing strategies, trade schemes, discount structures, and supply-chain movements.
- Provide accurate weekly and monthly sales forecasts and market feedback to the regional sales management team.

6. Current Product Launch & Retail Placement (Masonry Cement)

- Execute the retail commercial launch strategy for the new Masonry Cement product line, securing prime, eye-level counter placement across the entire existing dealer network.
- Identify and seed the product into specialized retail segments and large-scale plastering contractors.
- Design and roll out attractive introductory trade schemes, dealer volume discounts, and early-adoption incentives to motivate the channel to stock and push the new product.

Preferred candidate profile

Qualifications & Experience

- Education: Bachelors degree in business administration, Commerce, Marketing, or a related field.

- Experience: 2 to 5 years of proven experience in retail sales, channel management, or trade marketing within the cement, building materials, paints industries.

- Territory Knowledge: Deep demographic and commercial familiarity with the assigned retail market territory.

Key Skills & Competencies

- Relationship & Negotiation Skills: Proven ability to build strong rapport with traditional trade partners and negotiate commercial terms.

- Results-Driven: A self-starter with a strong sense of ownership over volume targets.

- Communication: Fluent in the regional language of the territory; functional knowledge of English/Hindi is preferred.

- Mobility: Possession of a two-wheeler and a valid driving license is mandatory for extensive daily market coverage.

📌 Sales & Marketing Officer (Raichur)
🏢 Ashtech (India
📍 Raichur