Key Responsibilities:

- Develop and execute end-to-end influencer marketing strategies.
- Lead and mentor the influencer marketing team to achieve campaign and business goals.
- Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
- Create campaign concepts, content briefs, and influencer scripts.
- Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories.
- Build robust relationships with influencers, agencies, and partners.
- Conduct competitor benchmarking and maximize share of voice.
- Track campaign performance, engagement, traffic, and ROI metrics.
- Manage campaign budgets and negotiate commercial agreements.
- Maintain campaign reports and influencer databases.
- Collaborate with Brand, Performance Marketing, Content, and Creative teams.

Requirements:

- 4-8 years of experience in Influencer Marketing, preferably in a D2C brand or agency.




- Prior experience leading or mentoring a team.
- Strong understanding of influencer marketing metrics and ROI.
- Experience managing campaigns on Instagram and YouTube.
- Excellent negotiation, communication, and stakeholder management skills.
- Creative, analytical, and result-oriented mindset.

Preferred Qualifications:

- Experience in skincare, wellness, nutrition, or health-focused brands.
- Familiarity with creator economy trends and influencer management tools.
- Experience working in fast-paced startup or D2C environments.

Why Join Us?

- Opportunity to work with one of India's leading wellness brands.
- Ownership of high-impact influencer marketing campaigns.
- Collaborative, fast-paced, and growth-oriented work environment.

📌 Influencer Marketing Manager (Gurugram)
🏢 HealthKart
📍 Gurugram