Role Purpose

This role will support the execution of marketing activities across all brands and channels. This is a hands-on role focused on creating content, managing end to end social media, coordinating website and SEO updates, email marketing, and ensuring marketing campaigns are delivered efficiently.

We are looking for someone who embraces AI as part of their everyday workflow and is excited to use modern tools to research, create, design and execute high-quality marketing work faster and more effectively.

Key Responsibility Areas (KRAs)

1. Social Media & Content

- Plan, create, design and publish content across Instagram, Facebook, TikTok and YouTube.
- Write captions, create reels, design social graphics and manage content calendars.
- Monitor community engagement and maintain brand consistency across all platforms.

2. Marketing Coordination

- Coordinate website updates, landing pages and marketing assets.
- Support SEO implementation by coordinating content and website changes.
- Assist with campaign launches across memberships, Teacher Trainings, retreats and studio offerings.

3. Email Marketing

- Create, schedule and optimise newsletters, automated email sequences and campaign emails.
- Coordinate audience segmentation and campaign performance tracking.

4. AI-Powered Marketing

- Use AI tools to research trends, generate ideas, write copy, design visuals and improve productivity.




- Continuously explore new AI tools and workflows that improve marketing efficiency while maintaining originality and quality.
- Bring creative concepts to life quickly using a combination of research, AI and strong marketing judgement.

5. Reporting & Performance

- Track and report on marketing performance across social media, email campaigns and website analytics.
- Prepare regular reports with insights and recommendations to improve future campaigns.

Skills & Experience

- 24 years' experience in digital marketing or social media marketing.
- Excellent writing, communication and storytelling skills.
- Strong understanding of social media platforms and content trends.
- Proficiency in Canva, CapCut and up-to-date AI-powered marketing tools.
- Comfortable managing website content through CMS platforms.
- Familiarity with email marketing platforms and basic SEO principles.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Analytical mindset with an interest in marketing performance and reporting.

What We're Looking For

We are looking for someone who is naturally curious, creative and highly organised. Someone who enjoys finding smarter ways of working, embraces new technology, and is confident using AI to transform ideas into high-quality marketing content. The ideal candidate combines creativity with efficiency, takes ownership of their work, and is passionate about building meaningful brands through thoughtful marketing.

📌 AI-Powered Digital Marketing Executive (North Goa)
🏢 alaya wellbeing by Himalaya Yoga Valley
📍 North Goa