Job Title: SEO Expert with Google Ads Experience

Job Summary

We are looking for an experienced SEO Expert with hands-on Google Ads experience to improve website visibility, increase qualified traffic, generate leads, and optimise paid advertising performance.

The ideal candidate should have solid knowledge of technical SEO, on-page and off-page SEO, keyword research, content optimisation, Google Ads campaign management, conversion tracking, and performance reporting.

Key Responsibilities

- Develop and execute SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and search-intent analysis.
- Optimise website pages, titles, meta descriptions, headings, URLs, images, and internal links.
- Identify and resolve technical SEO issues related to indexing, crawling, page speed, mobile usability, structured data, and Core Web Vitals.
- Create SEO recommendations for new and existing website content.
- Build high-quality backlinks through ethical off-page SEO practices.
- Monitor website performance using Google Search Console, Google Analytics, and other SEO tools.
- Plan, create, manage, and optimise Google Search, Display, Performance Max, and remarketing campaigns.
- Conduct Google Ads keyword research and create effective ad groups, advertisements, and landing-page strategies.
- Monitor advertising budgets, bids, Quality Score, CPC, CTR, conversions, CPA, and ROAS.
- Set up and verify conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
- Perform A/B testing of advertisements, keywords, audiences, and landing pages.
- Identify low-performing campaigns and implement improvements.
- Prepare weekly and monthly performance reports with clear recommendations.
- Work with developers, designers, and content writers to implement SEO and advertising improvements.




- Stay updated with search-engine algorithm changes and Google Ads best practices.

Required Skills and Experience

- Proven experience in SEO and Google Ads campaign management.
- Strong understanding of on-page, off-page, local, and technical SEO.
- Experience with Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, and Google Keyword Planner.
- Familiarity with tools such as Ahrefs, Semrush, Screaming Frog, Moz, or similar platforms.
- Knowledge of conversion-rate optimisation and landing-page optimisation.
- Ability to analyse campaign data and make performance-based decisions.
- Good understanding of HTML, website structure, redirects, canonical tags, robots.txt, and XML sitemaps.
- Strong written and verbal communication skills.
- Ability to manage multiple websites and campaigns.
- Experience in lead-generation campaigns is preferred.

Preferred Qualifications

- Google Ads certification.
- Google Analytics certification.
- Experience working with travel, transportation, taxi, ride-booking, or SaaS businesses.
- Experience with multilingual or international SEO.
- Basic understanding of Laravel, Next.js, or other modern web technologies.
- Basic understanding of social-media advertising is an advantage.

Key Performance Indicators

- Growth in organic website traffic.
- Improvement in keyword rankings and search visibility.
- Increase in qualified leads and conversions.
- Reduction in cost per lead or acquisition.
- Improvement in Google Ads CTR, conversion rate, and ROAS.
- Growth in website authority and high-quality backlinks.
- Improvement in technical SEO health and page performance.

Employment Type

Full-time / Part-time / Freelance

Experience

Minimum 2 - 4 years of relevant experience in SEO and Google Ads.

Education

Bachelors degree in Marketing, Business, Information Technology, Communications, or a related field is preferred. Relevant practical experience and certifications may also be considered.

📌 SEO Expert with Google Ads Experience (Bengaluru)
🏢 Blaosys Private
📍 Bengaluru