Essential Service: Role Location Fungibility

At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence, this captures our belief in serving the entire banking needs of our customers as One Bank, One Team. To achieve this, employees at ICICI Bank are expected to be role and location-fungible with the understanding that Banking is an essential service. The role descriptions give you an overview of the responsibilities, it is only directional and guiding in nature.

About the role

A Relationship Manager – Farmer Finance is a core anchor in sourcing and managing farmer finance business within the assigned branch and territory. The role focuses on identifying and engaging eligible farmer customers for agricultural lending solutions, particularly Kisan Credit Card (KCC), while adopting a 360-degree banking approach. Relationship Managers are expected to understand customer needs, strengthen long-term relationships, and offer solutions in line with those needs, while upholding the core philosophy of being Fair to the Customer and Fair to the Bank. The role also involves close collaboration with internal teams to deliver consistent service quality, portfolio growth, and customer delight, while ensuring compliance with internal policies and regulatory requirements.

Key Responsibilities:

Customer Service

Create service excellence by partnering with farmer customers through their financial life cycle and offering suitable agricultural finance products and services based on their needs, while being fair to the customer and fair to the bank in all engagements.

Business Development

Responsible for sourcing and selling Kisan Credit Cards (KCC) in the assigned branch and territory. Drive growth of the farmer finance portfolio and profitability by acquiring new customers and increasing wallet share of existing customers.

Champion 360-degree banking





Offer products based on customer needs in collaboration with other internal teams in the bank to ensure appropriate and holistic product offerings for farmer customers.

Enhance the portfolio quality

Work towards maintaining a healthy farmer finance portfolio by ensuring timely renewals, repayments, and recovery. Identify early warning indicators and take proactive measures to minimize delinquencies and NPAs, in line with the philosophy of Fair to Bank, Fair to Customer.

Customized solutions

Provide customized agricultural finance solutions as per branch and credit guidelines. Ensure smooth onboarding, documentation, and coordination to support effective servicing of farmer customers.

Behold our values

Ensure compliance with internal policies, credit norms, KYC guidelines, and regulatory requirements. Offer products and solutions that are fair to customers and fair to the bank at all times.

Qualifications & Skills:

- Education: MBA, Engineers & Graduates with relevant working experience in the area of relationship management. Qualification in Agriculture will be an added advantage are eligible to apply.
- Qualification: Minimum with 60% in 10th, 12th, Graduation & Post Graduation
- Experience: 0 to 5 Year
- Positive oral and written communication skills with the ability to engage effectively with farmer customers and internal stakeholders.
- Willingness to work with various teams for on-ground support and to deliver required enablers for business growth and customer servicing.
- Ability to drive productivity, develop customer relationships, and execute sales and servicing processes aligned with business objectives.
- Ability to identify new market opportunities, understand rural market dynamics, and support expansion of the farmer finance portfolio

Selection Process

- Interview (Face-to-Face): Applicants who have successfully completed the aptitude test shall be invited for the in-person interview.
- Detailed information on the interview will be shared on your registered mail ID.

We are currently inviting applications from applicants across multiple location.

📌 Relationship Manager - Farmer Finance (Haryana)
🏢 ICICI Bank
📍 Haryana