Roles and Responsibilities :

- Lead/Assist the process of new product development from consumer insight to product concept development, driving innovation agenda for the organization while working closely with external and internal teams (R&D;, Design, Service, etc)
- Lead/Assist the above annual process for all channels (General Trade, Modern Trade, eCommerce, Exports, CSD, etc) to have a comprehensive category map for different product categories
- Along with designing product concepts, also lead/assist work for effective 360-degree communication to ensure product value proposition reaches target customers
- Undertake/Drive market scan to identify current potential categories basis core/adjacency to existing business or basis any opportunity that may come up. Market scan will include preparing business plans, go-to-market plans and launch plans as well
- Lead/Assist the commercial refresh process to ensure, channel wise product plan & channel wise profitability plan is designed and delivered, product life cycle management decisions – Refresh/Reposition/Re-price.
- Act as a knowledge center for the category to keep a tab on all external developments
- Develop short term and long term growth plan for the category and enable governance to achieved the defined objectives
- Conduct regular competition benchmarking – product portfolio, pricing, communication across different channels




- Assist in designing the core market research brief - projects including U&A;, Continuous Brand Track, opportunity analysis, consumer immersion, competitive analysis & social media listening to improve brand equity
- Drive planned/adhoc Micro Marketing Plans across planned geographies for the branch/region.

- Job Requirements :

- Experience in assisting the product portfolio, utilizing consumer usage, attitudes, needs and wants for product development direction
- New product launch know-how (economics, process, program, skills)
- Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.
- Ability to turn online and offline data into meaningful insights and insights that drive action.
- Have a sharp analytical skills and strong financial acumen
- Leading and thriving in ambiguity & cross group collaboration
- Proactive individual that is a self-starter and takes initiative
- Strong, concise presentation skills and storytelling
- Innovative, team oriented, and have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
- Be a relentless driver who is skilled in getting work done thru influence of others - both internally at VGuard and externally through partners
- MBA from premier business schools preferred

📌 Asst / Dy Manager- Category Strategy (Gurugram)
🏢 V-Guard
📍 Gurugram