Key Responsibilities

Strategic Brand Management

- Develop short-term and long-term brand strategies for assigned therapeutic areas.
- Analyze market trends, competitor activities, prescription behavior, and customer insights.
- Identify growth opportunities and drive portfolio expansion.
- Manage product lifecycle from launch planning to maturity.

Product Launch & Portfolio Management

- Lead recent product launches and line extensions.
- Develop launch strategies, positioning, pricing, and promotional plans.
- Monitor product performance and recommend corrective actions.

Marketing Planning & Execution

- Prepare annual marketing plans and operating budgets.
- Design promotional campaigns and promotional materials.
- Ensure effective implementation of marketing initiatives across regions.

Team Leadership





- Lead and mentor Product Managers and Assistant Product Managers.
- Set performance objectives and monitor team productivity.
- Foster innovation and strategic thinking within the marketing team.

Sales Force Effectiveness

- Work closely with sales teams to achieve brand objectives.
- Conduct cycle meetings, product training sessions, and field visits.
- Develop sales tools and brand communication strategies.

Market Research & Analytics

- Monitor prescription audits, market share data, and sales trends.
- Interpret IQVIA/AWACS market data and generate actionable insights.
- Evaluate campaign effectiveness and ROI.

📌 Group Product Manager (Ahmedabad)
🏢 Intas
📍 Ahmedabad