Job Description:

Brand Strategy & Architecture

- Define and evolve the brand architecture and identity systems for the group and sub-brands.
- Create and update brand guidelines, messaging pillars, tone frameworks, and visual consistency standards.
- Build a compelling brand narrative aligned with business goals across global markets.

Creative Direction & Visual Identity

- Lead concept development for logos, campaigns, rebranding, and digital design ecosystems.
- Oversee visual strategy for social media, digital brand presence, events, presentations, and motion graphics.
- Review all creative outputs for accuracy, aesthetics, and strategic alignment.

Communication & Content Narrative

- Develop internal and external communication frameworks that unify messaging across teams.
- Collaborate with content, SEO, outbound, and product teams to maintain consistent narratives.
- Support development of high-quality brand films, decks, storylines, podcasts, and leadership communication.

PR, Media & Awards

- Manage collaboration with external PR agencies for media visibility and reputation building.
- Identify and execute participation in industry awards, recognitions, certifications & listings.
- Prepare PR-worthy assets including press releases, interviews, founder stories, and award submissions.

Cross-Functional Collaboration

- Work with CXOs, sales, HR, and product teams to ensure alignment of brand strategy with business goals.
- Manage multi-brand communication harmony across divisions and international teams.

Team Leadership

- Lead a multidisciplinary team of designers, writers, brand strategists,



and creative managers.
- Establish workflows, creative review processes, and output standards.

Brand Performance & Reporting

- Track key metrics: awareness, recall, engagement, share of voice, PR coverage, recognition footprint.
- Present structured brand performance dashboards and insights to leadership teams.

Technology, Tools & AI

- Implement and refine workflows via project management tools.
- Leverage AI for creative ideation, content refinement, visual exploration, and speed enhancement.

Expected Contribution to Marketing Outcomes

- Strengthen brand recall and perception across global markets.
- Enhance visibility through PR, awards, digital presence, and consistent storytelling.
- Improve multi-brand cohesion and reduce communication fragmentation.
- Elevate the quality and impact of presentations, campaigns, and internal communication.
- Support marketing in generating higher trust, credibility, and market differentiation.
- Build a brand foundation that directly influences lead generation, talent attraction, and customer retention.

Qualification:

- Masters/ Bachelors degree in Mass Communication, Fine Arts, Design, Marketing, or Visual Communication.
- Additional certifications in Brand Strategy,



Creative Direction, PR, or Communication Design preferred.

Experience

- 15+ years in branding, advertising, creative strategy, or brand leadership roles.
- Demonstrated success managing multi-brand portfolios and launching brands in international markets.
- Experience working with creative agencies, PR agencies, design studios, and cross-functional enterprise teams.
- Hands-on leadership of creative teams and brand-building processes.

Language Proficiency (If Any):

- English — Excellent written & verbal fluency (mandatory)

Required Certifications (If Any):

- Certifications in Brand Strategy, Creative Direction, Integrated Marketing, PR Management
- Courses in Design Thinking, Digital Branding, or Corporate Communication

Computer Proficiency & specifications:

- Tools: Adobe Creative Suite, Canva, Figma, Google Workspace, etc
- Project Management: Asana, Monday.com, Trello, ClickUp, etc
- AI Tools: ChatGPT, Perplexity, Midjourney, Notion AI, or any generative design/copy tools, etc
- Presentation Tools: PowerPoint, Keynote, Google Slides, Pitch, etc

Behavioral Competencies (ASK Framework):

- Ownership-driven, proactive, and resilient.
- High emotional intelligence and solid stakeholder management.
- Exceptional storytelling, visualization, articulation & leadership communication.
- Multi-project, multi-brand handling capability with structured execution.
- In-depth understanding of brand governance, creative strategy, global communication styles, PR operations, and recognition platforms.

📌 AVP- Brand Marketing (Ahmedabad)
🏢 PACIFIC GLOBAL SOLUTIONS
📍 Ahmedabad