To drive primary and secondary sales of products by expanding dealer and distribution network, improving market penetration, ensuring product availability, and strengthening brand presence within the assigned territory.
Key Responsibilities
- Identify, appoint, and develop dealers and distributors to enhance market penetration and increase depth market share.
- Analyze sales plans against the previous years performance and implement effective sales actions to achieve assigned targets.
- Drive sales activities to ensure consistent volume and value growth across the territory.
- Support dealers in achieving targets through regular engagement, guidance, and on-ground training.
- Ensure proper seeding of current products across appropriate channels.
- Monitor and ensure availability of complete SKU range at key outlets.
- Plan and execute sales promotion and brand-building initiatives in the market.
- Ensure dealer profitability in line with organizational policies and business objectives.
- Prepare and submit monthly territory monitoring reports, including competitor activity analysis.
- Conduct regular retail audits to assess market potential and estimate competitor sales, enabling strategic decision-making.
- Resolve dealer-related issues promptly to maintain smooth and long-term business relationships.
Education & Qualification
- Any Graduate
Experience
- 4 - 6 years of experience in retail sales
Desired Skills & Competencies
- Strong communication, negotiation, and selling skills.
- High energy, self-motivated, and confident personality.
- Strong market sensing ability with a focus on converting opportunities into business.
- Proactive go-getter attitude with high ownership and initiative.
- Ability to work independently and manage assigned territory effectively.
Other Requirements
- Candidate should be a local resident of the assigned territory.
- Willingness to travel extensively within the assigned area.