About the Role We are looking for a results-driven Demand Generation Executive to join our Product Marketing & Growth division for Hitech i2i. In this role, you will own the end-to-end pipeline of demand generation activities driving multi-channel campaigns across paid media, webinars, social media, and online communities, managing the full funnel from awareness to MQL handoff, and leveraging data-driven insights to accelerate revenue growth. You will collaborate closely with sales, production, and content teams to build integrated strategies that create awareness, nurture prospects, and convert interest into measurable pipeline. Key Responsibilities Paid Campaigns

- Plan, launch, and optimize paid campaigns on Google Ads, LinkedIn, Meta, and programmatic platforms.
- Manage audience segmentation, ad creative briefs, landing page alignment, and budget pacing.
- Run A/B tests on creatives, copy, and targeting to continuously improve CPL and ROAS.
- Track and report on key metrics such as CTR, CPC, CPL, MQL volume, and recommend optimizations.

Webinars & Virtual Events

- Own the end-to-end webinar lifecycle: ideation, speaker coordination, platform setup, promotion, and follow-up.
- Build multi-channel promotional plans (email, paid, social) to maximize registrations and attendance.
- Repurpose webinar content into clips, blog posts, and nurture sequences post-event.
- Measure webinar-influenced pipeline and track conversion from registrant to qualified prospect.

Social Media Distribution

- Develop and execute organic social distribution strategies across LinkedIn, Facebook, Twitter/X, Instagram, and YouTube.
- Build platform-native content calendars that amplify campaigns, product launches, and brand stories.




- Coordinate with design and content teams to produce carousels, short-form videos, and infographics.
- Monitor social KPIs reach, engagement rate, follower growth, and optimize based on data.
- Use social amplification to extend campaign reach and reduce reliance on paid spend.

Community Engagement

- Build and manage brand presence in Slack groups, LinkedIn Groups, Reddit, Discord, and industry forums.
- Drive authentic engagement that positions the brand as a trusted voice without overt promotion.
- Identify and nurture brand advocates, power users, and potential community champions.
- Organize AMAs, roundtables, and virtual meetups to deepen community relationships.
- Gather community insights and share product feedback loops with the product and marketing teams.

Reporting & Collaboration

- Build and maintain demand generation dashboards tracking full-funnel metrics from impression to revenue.
- Align with the Sales team on lead handoff, SLAs, and feedback to improve MQL-to-SQL conversion.
- Collaborate with Product Marketing on positioning, messaging, and campaign briefs.

Required Skills & Experience

- 3-5 years of hands-on demand generation or performance marketing experience, preferably in B2B SaaS or tech.
- Proven track record of building multi-channel demand programs that drive measurable pipelines




- Drive end-to-end-demand generation programs that build pipelines and accelerate revenue growth.
- Plan and execute multi-channel campaigns across paid media, webinars, social media, and online communities.
- Collaborate with product, sales, and content teams to align messaging with go-to-market objectives.
- Own the full demand generation funnel from awareness and lead capture to MQL handoff to sales.
- Analyze campaign performance data and present actionable insights and optimization recommendations.
- Manage budgets, agencies, and vendor relationships to ensure quality delivery within cost targets.
- Build and maintain dashboards that track key demand metrics across all channels.
- Support product launches and GTM campaigns with integrated demand generation strategies.
- Experience with webinar platforms: Zoom Webinars, ON24, Demio, or similar.
- Hands-on experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
- Comfortable with analytics tools: Google Analytics 4, Looker, or similar BI platforms.
- Strong written and verbal communication skills; able to work cross-functionally with ease.

Preferred Skills

- Experience in Paid Media & Performance Marketing (Google Ads, LinkedIn, Meta).
- Hands-on experience with Marketing Automation tools (HubSpot, Marketo, or similar).
- Proven experience in Demand Generation Strategy and multi-channel campaign execution.
- Experience with Webinar Planning & Execution platforms (Zoom Webinars, ON24, Demio, or similar).
- Experience in Social Media Distribution and Community Engagement & Management.
- Knowledge of SEO & Content Amplification strategies to support demand generation.
- Experience with CRM Management tools (HubSpot, Salesforce, or equivalent).

📌 Demand Generation Executive (1) (Ahmedabad)
🏢 Hitech Digital Solutions
📍 Ahmedabad