About the Role

We are looking for a results-driven SEO / Growth Specialist to join our Product Marketing & Growth division for Hitech i2i. In this role, you will own our end-to-end organic growth strategy executing on-page, off-page, and technical SEO, managing link-building programs, and leveraging data-driven insights to drive relevant traffic, qualified lead generation, and improved search visibility. You will work closely with content, production, and sales teams to build integrated strategies that strengthen our digital presence, enhance brand authority, and convert organic interest into measurable pipeline.

Roles & Responsibilities

SEO Optimization

- Conduct comprehensive on-page SEO audits and implement fixes across meta tags, headings, schema markup, and internal linking.
- Perform technical SEO reviews covering site speed, crawlability, indexation, mobile usability, and Core Web Vitals.
- Research and map target keywords to pages, ensuring alignment with search intent and business goals.
- Optimize existing content and collaborate with writers to create SEO-first content briefs and landing pages.
- Apply E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles across content and digital assets to improve quality signals and search rankings.

LLM & AIO Optimization

- Research and monitor how AI-powered search engines (Gemini, ChatGPT, Perplexity, Bing Copilot) surface and cite brand content.
- Optimize content structure, tone, and formatting to increase the likelihood of being referenced in AI-generated answers and summaries.
- Implement structured data, schema markup, and entity-based SEO to improve content discoverability by large language models.
- Build an AIO content strategy that targets question-based and conversational queries aligned with LLM response patterns.
- Track brand mentions and citation frequency across AI search tools and report on AIO visibility alongside traditional SEO metrics.

Link Building

- Develop and execute white-hat link-building strategies including digital PR, guest posting, and resource link acquisition.
- Identify high-authority backlink opportunities through competitor gap analysis and prospecting tools.
- Set up, optimize, and maintain Google My Business (GMB) profiles to improve local search visibility and map pack rankings.
- Ensure GMB listings are accurate and up to date with business information, categories, photos, posts, and Q&A; responses.




- Develop and execute a product review and ratings strategy across Google, G2, Capterra, Trustpilot, and app stores to build social proof.
- Coordinate with production or sales teams to drive timely review requests at key moments in the customer journey.
- Monitor, respond to, and manage product ratings and reviews to protect brand reputation and improve review sentiment scores.
- Manage outreach campaigns to acquire quality backlinks that improve domain rating and organic rankings.
- Monitor and disavow toxic or spammy backlinks to protect domain health.

Analytics & Reporting

- Track, analyze, and report on organic traffic, keyword rankings, backlink profile, and conversion metrics on a regular cadence.
- Build SEO dashboards in Google Data Studio, Looker, or similar tools for visibility across the team.
- Conduct A/B testing on page titles, meta descriptions, and content structures to improve click-through rates.
- Provide data-driven recommendations and present growth insights to marketing leadership.

Review Strategy

- Design and implement a review generation strategy to grow brand ratings on Google, G2, Capterra, and other relevant platforms.
- Coordinate with customer success and sales teams to identify the right moments for review requests.
- Monitor and respond to online reviews to maintain brand reputation and strengthen local and product SEO signals.
- Analyze review trends to surface product feedback and competitive intelligence for internal teams.

Growth & Collaboration

- Identify and test new organic growth channels including YouTube SEO, podcast SEO, and content distribution strategies.
- Collaborate with the paid media team to share keyword intelligence and align messaging across organic and paid.
- Partner with product and engineering teams to ensure SEO requirements are built into current features and site updates.
- Promote and distribute content assets such as Articles, Blogs, Case Studies, Infographics, PPTs, and Videos etc. across relevant channels to maximize reach, engagement, and organic visibility.

Required Skills & Experience

- 35 years of hands-on SEO,



growth marketing, or digital marketing experience, preferably in a B2B SaaS or tech environment.
- Demonstrated success in improving organic rankings, traffic, and lead quality through SEO activities.
- Strong understanding of Google Search Console, Google Analytics 4, and core web vitals.
- Experience with link-building outreach, digital PR, and review generation strategies.
- Excellent analytical and communication skills with the ability to translate data into actionable strategies.
- Drive organic growth through data-driven SEO strategies that improve search visibility, traffic, and conversions.
- Develop and execute on-page, off-page, and technical SEO initiatives aligned with business growth objectives.
- Collaborate with content, product, and engineering teams to implement SEO best practices across all digital assets.
- Identify growth opportunities through keyword research, competitor analysis, and market trend monitoring.
- Support product and marketing launch with SEO-optimized content strategies and landing page recommendations.
- Build and manage link-building programs to increase domain authority and referral traffic.
- Define and implement review strategies across key platforms to strengthen brand credibility and local SEO.
- Proficiency in SEO tools: SEMrush, Moz, Screaming Frog, or equivalent.
- Monitor, analyze, and report on SEO and growth performance using analytics tools and dashboards.
- Good knowledge of Google Algorithm updates (Helpful Content (HCU), Link Spam, AI-content, Core Updates etc.) and their impact on SEO strategy.

Preferred Skills

- Hands-on experience with On-Page & Technical SEO including audits, schema markup, and Core Web Vitals optimization.
- Experience in Link Building & Digital PR through outreach, guest posting, and high-authority backlink acquisition.
- Strong proficiency in Keyword Research & Strategy aligned with search intent and business goals.
- Experience with SEO Analytics & Reporting using tools like Google Analytics 4, GSC, SEMrush, or similar platforms.
- Knowledge of Review & Reputation Strategy across platforms such as Google, G2, Capterra, and Trustpilot.
- Familiarity with Heatmap Analysis tools (Hotjar, Microsoft Clarity, or similar) to improve user engagement and page performance.
- Experience with Conversion Rate Optimization (CRO) techniques to turn organic traffic into qualified leads.

📌 SEO / Growth Specialist (1) (Ahmedabad)
🏢 Hitech Digital Solutions
📍 Ahmedabad