Role & responsibilities

- Develop and execute sales strategies to achieve business objectives and regional sales targets.
- Drive sales growth while ensuring healthy margins.
- Lead, motivate, and monitor the performance of the sales team.
- Build and maintain strong relationships with retailers and key customers.
- Conduct regular market visits and monitor competitor activities.
- Prepare and submit daily market intelligence and competition analysis reports.
- Expand market reach by increasing outlet coverage and distribution.
- Ensure effective implementation of promotional schemes, trade offers, and company policies.
- Identify and onboard new retail outlets to strengthen market presence.




- Monitor sales performance and ensure timely achievement of business goals.

Preferred candidate profile

- Minimum 35 years of experience in FMCG Sales/Kirana Sales.
- Currently working as a Sales Officer, Senior Sales Officer, or in a similar role.
- Solid knowledge of General Trade (GT) and Kirana market.
- Good communication, negotiation, and team management skills.
- Proficient in MS Excel and reporting.
- Smart, energetic, self-driven, and willing to work in a fast-paced environment.
- Ability to read, write, and speak English, Hindi, and Gujarati.

📌 General Trade Sales Officer (Ahmedabad)
🏢 BigBasket
📍 Ahmedabad