Role & responsibilities

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for powder coatings.
- Identify and develop new customers in industrial and commercial segments.
- Increase market share within the assigned territory.
- Develop and execute territory sales plans to maximize business growth.
- Monitor competitor activities, pricing, and market trends.

2. Customer Relationship Management

- Build and maintain solid relationships with OEMs, fabricators, architects, metal furniture manufacturers, appliance manufacturers, and general industrial customers.
- Conduct regular customer visits to understand business requirements.
- Ensure high levels of customer satisfaction and retention.
- Handle customer queries and resolve commercial issues promptly.

3. Dealer & Channel Management

- Appoint, develop, and manage dealers and distributors.
- Ensure adequate inventory availability through channel partners.
- Monitor dealer performance and implement business development initiatives.
- Conduct dealer meetings and product awareness programs.

4. Technical & Product Support

- Coordinate with the Technical Service team for product trials and application support.
- Support customers during new product approvals and qualifications.




- Assist in resolving product performance and application-related issues.
- Promote new products and value-added coating solutions.

5. Business Planning & Reporting

- Prepare sales forecasts and demand plans.
- Maintain accurate sales reports, customer visit reports, and pipeline updates.
- Track order execution, collections, and inventory movement.
- Ensure timely submission of MIS reports.

6. Collection & Credit Control

- Ensure timely collection of outstanding payments.
- Monitor customer credit limits and overdue accounts.
- Coordinate with finance teams for payment reconciliation.

7. Cross-Functional Coordination

- Collaborate with Production, Supply Chain, Technical Service, Quality, and Marketing teams to ensure smooth order execution.
- Coordinate product availability and delivery schedules.
- Provide customer feedback to support product improvements.

8. Market Development

- Identify opportunities in:
- Architectural Aluminium
- Steel Furniture
- Automotive Components
- Electrical Panels
- Appliances (White Goods)
- General Engineering
- Industrial Fabrication

- Participate in exhibitions, customer meets, and industry events.

📌 Territory Sales Manager - Powder Coatings (Ahmedabad)
🏢 berger paints
📍 Ahmedabad