Key Responsibilities

Data, Analytics & Decision Support

- Own the full analytics stack, website, campaigns, social, email, so leadership always

works from one consistent, reliable source of truth.

- Translate raw data into clear, decision-ready insight, whats working, what isnt, and what

should happen next, not charts without a point of view.

- Proactively flag underperformance or opportunity before being asked, this role should

surface answers, not wait for questions.

- Ensure every resourcing or strategic comms decision leadership makes can be traced

back to real data, never assumption.

Website Ownership

- Maintain and continuously improve the OES website, including audience-segmented

landing pages for corporate CSR partners, government stakeholders, enrolling families,

and donors.

- Manage and update key trust-building tools on the site, certificate verification, impact

reporting features, and donor-facing interactive elements, as these are built out.

- From time to time, youll be handed a ready visual mockup or design reference, built

using AI design tools, for a new page, section, or feature. Your job is to take that mockup

and build it live on our WordPress site, matching the layout, structure, and intent as

closely as possible, then flag anything that needs a developers help for advanced

functionality. The mockup is the brief, you make it real.

- Regularly update website content, landing pages, blog posts, and banners so the site

stays current, not static.

- Ensure the site remains mobile-responsive, quick-loading, and SEO-optimized, and

troubleshoot issues with timely fixes.

- Coordinate with external developers for advanced enhancements while owning

day-to-day content and page management independently.

Digital Marketing & Campaigns

- Own and maintain the digital content and campaign calendar, kept in sync with the wider

Communications calendar.





- Plan and execute campaigns across Google, Meta, and LinkedIn, built specifically for

OES’s distinct audiences, corporate CSR decision-makers, government and policy

stakeholders, prospective students and families, and donors, each requiring different

platforms, tone, and targeting.

- Support employer-brand content aimed at corporate HR and Talent Acquisition

audiences, strengthening OES’s bulk placement partnerships over time.

- Own SEO end to end, on-page and off-page, and manage SEM/PPC campaigns with

continuous performance tracking.

- Manage email marketing and lead nurturing sequences for donor and partner

communication.

Social Media & Community Management

- Manage day-to-day posting and scheduling across all social platforms, in coordination

with the Content Executive and Graphic Designer.

- Monitor and respond to comments, messages, and community engagement promptly

and on-brand, escalating anything sensitive to the VP’s office.

- Ensure every digital asset, paid or organic, reflects OES’s visual identity and brand

guidelines consistently.

Reporting & Governance

- Deliver structured weekly operational reports and monthly and bi-monthly leadership

dashboards, built for instant legibility, ownership, status, and outcome visible at a glance.

- Follow OES’s centralized content approval workflow and SOPs, and actively help refine

them as digital processes mature, this role builds process, not just follows it.

- Build and maintain a shared task-tracking system for all digital deliverables, deadlines,

and recurring actions.

Team Coordination

- Work directly with the Content Executive and Graphic Designer to ensure digital assets

align with OES’s core narrative and visual identity.

- Support the Communications function more broadly during high-priority periods,

campaign launches, reporting cycles, and CSR pitch preparation.

📌 Digital Marketing Executive (Kolkata)
🏢 Orion
📍 Kolkata