Job Title: Sales Manager (Aqua Feed Industry)

Location: Bhimavaram, Lucknow, Kolkata

Experience Required: 10+ years in Sales, Aqua Feed.

Designation Manager (L2)

About Godrej Industries Group:

GIG is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

www.godrejindustries.com

About Godrej Agrovet:

Godrej Agrovet Limited (GAVL) is a diversified, Research & Development focused agri-business Company dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses it operates - Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry and Processed Foods. GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed and cutting- edge nutrition products for cattle, poultry, aqua feed and specialty feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the company meets the niche requirement of farmers through innovative agrochemical offerings. GAVL through its subsidiary Astec Life Sciences Limited, is also a business-to-business (B2B) focused bulk manufacturer of fungicides & herbicides. In Dairy and Poultry and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

www.godrejagrovet.com

Role Overview:

The Zonal Sales Manager will be responsible for driving sales strategy, market expansion, and revenue growth for the aqua feed business in North AP fish feed market. The role requires strong leadership, deep industry knowledge, and proven expertise in channel development, key account management, and building high-performance sales teams.

Key Responsibilities:

- Sales & Business Growth
- Develop and execute sales strategies to achieve revenue, volume,



and market share targets in North AP (East & West Godavari market).
- Drive expansion in fish feed & Aqua Health care segments.
- Forecast demand and ensure product availability through close coordination with production & supply chain teams.
- Channel & Dealer Management
- Build and strengthen relationships with distributors, dealers, and large-scale farmers.
- Design and implement effective incentive schemes, credit policies, and partner engagement models.
- Monitor dealer performance and ensure high channel satisfaction.
- Team Leadership
- Lead, mentor, and develop a team of sales team leaders & Sales officers.
- Build a high-performance culture with clear KPIs, training, and coaching interventions.
- Align sales teams with organizational goals and ensure strong field execution.
- Market Development & Customer Engagement
- Conduct regular farmer engagement programs, awareness sessions, and demonstrations to promote feed usage.
- Gather customer insights, competitor intelligence, and market trends to refine go-to-market strategies.
- Partner with technical and R&D; teams to support product positioning and after-sales service.
- Strategic Planning & Reporting
- Develop annual sales plans, budgets, and forecasts.
- Track performance against sales targets and provide actionable MIS reports to senior leadership.
- Identify new business opportunities, partnerships, and geographies for expansion.

Key Requirements:

- Experience: 15+ years in Sales in Aqua Feed, with at least 3 years in a similar role.
- Market Knowledge: Strong understanding of the aqua culture ecosystem.
- Leadership: Proven ability to manage large sales teams and channel networks.
- Skills: Dealer management, relationship management, and strategic thinking.
- Education: Bachelors/Masters degree in Fisheries
- Language: Proficiency in Telugu & English is a must.

Whats In It for the Candidate





Build early-career expertise in sales excellence, GTM, and rural execution systems

Gain exposure to multiple Agri businesses and senior sales stakeholders while working with the Vertical Lead

Contribute to projects that improve distribution effectiveness, coverage, and frontline productivity

Develop hands-on capability in dashboards, governance routines, process improvement, and transformation execution

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Uncapped sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and adaptable work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.

📌 Sales Manager - Fish Feed (Kolkata)
🏢 Godrej Agrovet
📍 Kolkata