Campaign Planning Execution
Plan and execute a weekly calendar of offline activation events across high-footfall locations apartment complexes, tech parks, corporate campuses, community fairs, and weekend markets.
Scout recent venues proactively and build a robust pipeline of activity locations for the month.
Coordinate all on-ground logistics including stall setup, collateral, staffing, and tech requirements to ensure smooth event operations.
Design engaging activity formats (lucky draws, investment calculators, quiz booths, etc.) that attract passersby and encourage meaningful conversations.

Access Permissions
Independently negotiate and secure entry permissions from RWAs, facility managers, HR teams, and event organisers at high-density locations.
Maintain a living database of contacts at key venues to enable quick re-activation and recurring access.
Develop relationships with local event aggregators, community groups, and corporates to unlock exclusive marketing opportunities.

Lead Generation Handover
Capture qualified leads at every activity through structured data collection (name, contact, investment intent, investable amount).
Ensure timely and accurate CRM entry of leads post-activity with all relevant context for the sales team.

Brief the inside sales team on lead context and activity insights to maximise conversion rates.
Track lead-to-conversion funnel and proactively close feedback loops with the sales team to improve lead quality.

Vendor Creative Management
Manage a trusted network of local vendors for printing, fabrication, standees, banners, branded merchandise,



and event supplies.
Coordinate with the design team to brief and produce creatives on time; independently manage last-mile printing and material delivery to activity sites.
Negotiate vendor pricing to ensure activity budgets are optimised and ROI is maximised.

Reporting Continuous Improvement
Maintain a weekly activity report covering events conducted, footfall, leads generated, costs incurred, and estimated ROI.
Analyse activity performance data to identify best-performing formats, locations, and time slots and double down on what works.
Share on-ground insights with the marketing team to improve messaging, collateral, and brand positioning.

What were looking for

- 2 5 years of experience in offline marketing, field activations, BTL marketing, or experiential marketing.
- Proven track record of independently running activations at residential societies, corporate parks, or public events.
- Strong on-ground negotiation skills you know how to get a yes from gatekeepers and facility managers.
- Solid local vendor network for printing, fabrication, and event supplies with ability to turn around material quickly.
- Experience in lead generation with structured data capture and handover processes
- Proficiency in using CRM tools, spreadsheets, and basic reporting for activity tracking.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Offline Marketing Lead (Kolkata)
🏢 Stable Money
📍 Kolkata