Head of Sales and Marketing India

Company: DOCK-Y Tech Limited

Location: Mumbai- with Travel to metro cities expected

Role Type: Full-time

Function: Sales, Marketing, Partnerships, Business Development

Industry: Premium Mobility, Electric Two-Wheelers, Lifestyle Products, Automobile Retail

About DOCK-Y

DOCK-Y is a technology driven mobility company headquartered in Warwick, England. The team is building next generation active mobility products with a strong focus on safety, intelligent design, and advanced rider assist systems. The company aims to redefine premium urban mobility for Indias next generation of riders, with a sharp focus on HNIs, urban professionals, corporate fleets, and luxury lifestyle segments.

Role Overview

The Head of Sales and Marketing India will be responsible for creating, leading and executing DOCK-Ys sales and marketing strategy across India.

This is a critical leadership role. The strength and success of the business will be defined by how effectively sales are built, managed and delivered. The ideal candidate must have a proven track record of selling premium, aspirational, lifestyle or automobile products across India and must be able to generate sales from the first month itself.

The role requires a hands-on leader who can build a national sales structure, hire and manage regional sales teams, develop city-level partnerships, drive customer conversions, support marketing campaigns and deliver measurable revenue outcomes.

Key Responsibilities

National Sales Leadership

- Build and lead DOCK-Ys India sales organisation.
- Recruit, train and manage regional sales leaders across target cities.
- Define city-wise sales targets, partner targets and monthly revenue goals.
- Build a high-performance, accountable and incentive-driven sales culture.
- Ensure sales traction from the first month of operations.
- Monitor daily, weekly and monthly sales performance across cities.
- Create sales playbooks, scripts, funnel processes and conversion frameworks.

Sales Strategy and Execution

- Define and execute the national sales strategy for premium electric scooters and lifestyle mobility products.
- Develop pricing recommendations and sales packages in coordination with the CEO.
- Drive direct sales, partner-led sales, digital sales and experience-led conversions.
- Manage the full sales funnel from lead generation to conversion.
- Build a structured CRM process for tracking leads, follow-ups, test rides and sales closures.
- Set up reporting dashboards for city-wise sales, partner performance and conversion metrics.
- Ensure disciplined follow-up and premium customer engagement across all sales touchpoints.

Partnership Development

- Create and execute DOCK-Ys partnership strategy across India.
- Help regional managers identify and onboard premium point-of-sale partners in each city.
- Build partnerships with premium car showrooms, bike stores, gadget stores, lifestyle retailers and relevant HNI customer access points.
- Develop partnership models, sales incentive structures and partner activation plans.
- Ensure each partner location is trained, equipped and motivated to sell DOCK-Y products.
- Maintain strong relationships with key strategic partners and city-level influencers.





Marketing and Brand Activation

- Work closely with the CEO and external agencies on digital and physical marketing campaigns.
- Translate marketing campaigns into measurable sales outcomes.
- Support launch events, product demonstrations, test-ride programmes and customer engagement campaigns.
- Ensure DOCK-Ys premium brand positioning is reflected across all sales channels.
- Identify high-value customer communities, premium networks and HNI segments.
- Support content, campaign messaging and customer communication from a sales conversion perspective.

Premium Customer Experience

- Ensure every customer interaction reflects DOCK-Ys premium positioning and brand values.
- Guide regional teams on selling aspirational, premium and lifestyle-led mobility products.
- Ensure product features, safety technology, design, performance and ownership benefits are explained clearly and confidently.
- Manage customer objections around price, service, warranty, range, safety and after-sales support.
- Build trust with customers entering a current premium electric mobility category.

Performance and Revenue Ownership

- Own national sales numbers and revenue targets.
- Ensure each city achieves agreed monthly sales targets.
- Drive partner productivity and point-of-sale activation.
- Track conversion rates, average order value, customer acquisition cost and sales velocity.
- Build repeatable sales systems that can scale across additional cities.
- Recommend improvements in pricing, promotions, partnerships and customer experience based on market feedback.

Ideal Candidate Profile

We are looking for a high-energy, entrepreneurial and commercially sharp sales leader with a strong background in premium product sales.

The ideal candidate must have:

- Proven experience in selling premium, aspirational or lifestyle products across India.
- Strong track record of successful sales achievements and revenue delivery.
- Experience in automobile sales, premium two-wheeler sales, luxury retail, lifestyle products, consumer electronics, premium gadgets, hospitality, real estate or HNI-focused sales.
- Demonstrated ability to build and manage sales teams.
- Experience creating channel partnerships, dealer networks, retail alliances or city-level sales networks.
- Strong understanding of premium customer behaviour and high-value sales conversations.
- Ability to operate in a fast-paced, launch-driven and entrepreneurial environment.
- Strong communication, negotiation and stakeholder management skills.
- Comfort with CRM systems, sales dashboards and structured reporting.
- Ability to work closely with founders, CEOs and external marketing agencies.
- Interest in electric mobility, new-age mobility, premium automobiles or technology-led lifestyle products.

Required Experience

- 8 to 15 years of experience in sales, business development,



channel sales or premium retail sales.
- At least 3 to 5 years in a regional or national sales leadership role.
- Proven experience in building and managing sales teams.
- Experience in premium automobile, luxury, lifestyle, mobility, high-end consumer products or premium retail is strongly preferred.
- Demonstrated record of achieving aggressive sales targets.
- Pan-India or multi-city sales experience will be a strong advantage.

What Success Looks Like

The Head of Sales and Marketing will be expected to:

- Build the first national sales team for DOCK-Y.
- Appoint and activate regional sales leaders in key cities.
- Establish approximately 10 premium point-of-sale locations in each target city.
- Build strong partnerships with premium car showrooms, bike stores and gadget stores.
- Generate sales from the first month.
- Deliver consistent monthly sales growth.
- Build a scalable sales and partnership model for future city expansion.
- Create a premium sales experience aligned with DOCK-Ys brand positioning.

Why Join DOCK-Y?

- Be part of a high-visibility India market entry for premium electric mobility products.
- Lead the sales and marketing function from the ground up.
- Work directly with the CEO and founding team.
- Build a national sales network across India.
- Represent exclusive international and premium mobility brands.
- Shape the future of premium two-wheeler and thrill mobility in India.
- Opportunity to grow into a larger national leadership role as the business scales.
- Performance-based incentives and strong growth upside.

Compensation

Compensation will be competitive and aligned with experience, leadership capability and sales track record. Performance-based incentives will be linked to revenue achievement, city expansion, partner activation and sales growth.

Must haves

- 615 years of experience in sales, business development, channel sales or premium retail sales, including 3–5 years in a regional or national sales leadership role
- Proven track record of selling premium, aspirational, lifestyle or automobile products across India with consistent achievement of aggressive sales and revenue targets
- Must be located in commutable distance to Mumbai, Maharashtra, India

Preferred

- Experience building and managing sales teams, including recruiting, training and leading regional or multi-city sales organizations
- Experience creating channel partnerships, dealer networks, retail alliances or city-level sales networks across India
- Background in premium automobile, electric two-wheelers, luxury, lifestyle, mobility, high-end consumer products or premium retail industries
- Pan-India or multi-city sales experience, including managing national or regional revenue targets
- Experience working with CRM systems, sales dashboards and structured reporting for tracking leads, conversions and partner performance

How to Apply

Interested candidates should apply with their updated profile and a brief note highlighting:

- Experience in premium or lifestyle product sales
- Pan-India or multi-city sales achievements
- Team-building experience
- Major sales targets achieved
- Relevant automobile, mobility, luxury, retail or premium customer experience

📌 Walk-in || Head Sales And Marketing (Mumbai)
🏢 Docky Tech
📍 Mumbai