Key Responsibilities

- Plan and manage campaigns on Google Ads, Meta Ads, YouTube Ads, and other relevant platforms
- Generate qualified leads, website traffic, showroom enquiries, calls, and WhatsApp conversions
- Conduct keyword research, audience research, competitor analysis, and campaign planning
- Create and test ad copies, creatives, landing pages, audiences, and offers
- Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads
- Monitor campaign performance, budgets, CPC, CTR, CPL, ROAS, conversion rate, and lead quality
- Optimise campaigns regularly to reduce acquisition costs and improve results
- Prepare weekly and monthly performance reports
- Coordinate with graphic designers, video editors, content writers, sales teams, and website developers
- Identify current advertising opportunities for marble, granite, quartz, quartzite,



onyx, tiles, and interior surface products
- Support remarketing, local advertising, lead-generation, and e-commerce campaigns

Required Skills

- Practical experience with Google Ads and Meta Ads
- Strong understanding of lead-generation and conversion campaigns
- Knowledge of GA4, Google Tag Manager, Meta Pixel, UTM tracking, and conversion tracking
- Ability to analyse campaign data and make informed optimisation decisions
- Understanding of landing pages, sales funnels, remarketing, and audience segmentation
- Good communication, reporting, and problem-solving skills
- Basic knowledge of SEO, Google Business Profile, and e-commerce marketing will be an advantage

📌 Performance Marketer (Kolkata)
🏢 Ruchika Decor
📍 Kolkata